Paid Media Strategist (Freelance)

Paid Media Strategist (Freelance)
New York, NY

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.

Our growing Paid Media team has an immediate opening for a Paid Media Strategist (Freelance) to support several major clients across healthcare, lifestyle, and corporate brand categories. This is an excellent opportunity for a hands‑on paid media professional who loves combining smart strategy with day‑to‑day execution and wants to work with a supportive, collaborative, highly integrated team.

As a Paid Media Strategist, you'll help drive planning, execution, and optimization across paid social, video, and programmatic. You will manage campaign builds, monitor performance, and translate insights into recommendations clients can easily understand. You'll also work closely with platform partners, contribute to strategic thinking, and support cross‑functional collaboration with PR, creative, influencer, and analytics teams.

Key responsibilities include:

Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more

Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks

Assist in influencer boosting and whitelisting setups, ensuring proper permissions and paid amplification workflows

Monitor and optimize campaigns to achieve KPIs while surfacing clear insights

Build platform audiences based on research, analytics inputs, and category trends

Support the creation of performance reports and dashboards, simplifying complex data

Pull and analyze metrics to identify trends and recommend improvements

Contribute towards POVs, research inputs, and planning rationale for internal and client use

Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping

Capture and distribute meeting notes, next steps, and action items to keep work flowing smoothly

Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas

What You'll Bring

Bachelor's degree or equivalent experience

3 to 5 years of hands‑on paid media experience, ideally in an agency environment

Expert fluency in Meta Ads Manager including builds, QA, and optimization

Familiarity with dashboarding tools such as Tableau or Power BI

Strong organizational skills with experience handling billing, pacing, and campaign operations

Strong client communication skills and comfort presenting in meetings

Ability to manage multiple deadlines across accounts and teams

Collaborative mindset and ability to work in a cross‑functional environment.

Positive, flexible attitude and curiosity about where digital platforms are heading

Nice to Have

Experience with YouTube, TikTok, and LinkedIn

Influencer whitelisting or paid amplification experience

Familiarity with ad verification and brand safety tools such as DoubleVerify

Experience with healthcare or HCP targeting

Strong interest in emerging digital trends and platform updates

What We'll Bring

A workplace that’s alive with courage, ideas, respect and humanity

Professional growth and development programs to help advance your career

Comprehensive health care and wellness plans for your entire family

A 401(k) Savings Plan and Flexible Spending Accounts

Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits

Flexible, hybrid workplace

Hourly rate: $40/hour

Location
Tri‑State area (NY, NJ, CT) within easy reach of New York City area to come in for day trips. M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

#J-18808-Ljbffr