Director, Measurement, Analytics & Insights (Princeton)

Location: Hybrid, Montvale, NJ
Company: Confidential healthcare media / patient engagement company

Overview

We are seeking a Director, Measurement, Analytics & Insights to lead a hands-on measurement and insights function focused on proving the impact of digital, media, and point-of-care campaigns for pharma clients.

This person will own ROI and effectiveness measurement, manage third-party measurement partners, and translate results into clear value stories for clients, Sales, renewals, QBRs, and executive conversations.

This is a player-coach role. The right candidate can lead a small team while staying close to the analysis, the deck, the vendor output, and the client story.

What This Role Owns
1. ROI and Effectiveness Measurement
Own ROI, lift, attribution, campaign effectiveness, and measurement studies across pharma client campaigns.
Work with partners such as IQVIA, Symphony, Crossix, Veeva Crossix, or similar vendors to evaluate performance and business impact.

2. Client-Ready Value Storytelling
Turn measurement outputs into clear, credible business narratives.
Help Sales and client teams answer:
Did the campaign work?
What impact did it create?
Why did it work?
What should the client do next?
3. Vendor and Methodology Oversight\
Manage measurement vendors and challenge outputs when needed.
The person does not need to be a pure data scientist, but they need enough technical depth to understand methodology, pressure-test findings, and ensure the story is defensible.

4. Player-Coach Team Leadership

Lead and develop a small analytics/reporting team while remaining hands-on.
Improve reporting standards, insight quality, dashboards, templates, and consistency across client deliverables.

Ideal Background
10+ years in analytics, insights, measurement, research, commercial analytics, or media analytics
Experience in pharma, healthcare, life sciences, healthcare media, point-of-care, pharma agency, or measurement/data vendor environments
Hands-on experience with ROI, campaign effectiveness, attribution, lift, test/control, matchback, or measurement studies
Experience with IQVIA, Symphony, Crossix, Veeva Crossix, claims data, Rx/script data, patient-level data, HCP data, NBRx/TRx, or similar healthcare data sources
Strong ability to translate data into client-ready recommendations
Experience managing vendors and working with Sales, client teams, Product, Technology, or executive stakeholders
Experience coaching or managing a small analytics or insights team

Nice to Have
MMM / marketing mix modeling
Promotion response modeling
Budget optimization or resource allocation
Point-of-care campaign measurement
Pharma media, healthcare publisher, or digital health experience

Best-Fit Candidate

The ideal candidate is a hands-on pharma or healthcare measurement leader who can prove campaign impact, manage measurement partners, and turn ROI studies into clear business stories that Sales and clients can trust.