Marketing Manager

Location Street,Fairfield, NJ, 07004,United States
Base Pay $75,000.00 - $85,000.00 / Year
Employee Type Full-Time Exempt
Marketing Manager

Location: Fairfield, New Jersey (In-Office); occasional travel
About Rosin Tech Labs

Rosin Tech Labs is a New Jersey-based solventless cannabis brand born from a genuine love of hash. We have been at the forefront of the solventless movement since 2015, helping refine the techniques used by some of the greatest hash artists in the world and pushing the idea of solventless on a global scale. The mission has always been simple: make the best hash possible.
The Opportunity

Rosin Tech Labs is seeking a Marketing Manager to own and execute brand and trade marketing efforts. This is a hands‑on, in‑office role responsible for building brand awareness, supporting retail partner success, and driving product sell‑through via thoughtful, compliant marketing initiatives across digital and wholesale channels.
The role partners closely with sales and product leadership to ensure campaigns, communications, and trade programs are well planned, clearly communicated, and effectively executed.
Immediate Impact

Launch Rosin Tech Labs' full‑scale regional brand and trade marketing campaigns
Develop and execute a compliance‑friendly digital and social media strategy
Build partnerships with retail accounts, local events, and community organizations across New Jersey
Manage trade promotions, retail activations, and product launches to drive sell‑through and brand visibility
Support marketing initiatives for new product lines and market expansion
Oversee design, procurement, and inventory management of branded merchandise and promotional materials
What You'll Do

Develop and execute marketing plans aligned with sales goals, seasonal priorities, and regulatory requirements
Plan and manage promotional calendars tied to product launches, retail activations, holidays, and sales initiatives
Coordinate campaign timelines from concept through execution, ensuring alignment across teams
Trade & Retail Partner Marketing

Own trade marketing initiatives, including co‑branded promotions, product launch support, and vendor activations with retail partners
Partner with sales leadership to ensure retail accounts are equipped with updated assets, point‑of‑sale materials, and promotional messaging
Oversee branded displays, merchandising materials, and promotional assets distributed to retail partners
Ensure consistency between brand messaging and materials provided to retail accounts
Customer & Partner Communications

Lead development and execution of outbound communications, including email and digital campaigns targeting both consumers and retail partners
Coordinate messaging for product launches, promotions, events, and seasonal campaigns across email, social, and wholesale channels
Ensure all communications are clear, timely, brand‑aligned, and compliant
Digital & Brand Management

Manage social media and digital marketing efforts within New Jersey cannabis advertising regulations
Maintain consistent brand voice and visual standards across all channels
Manage product visibility and accuracy across digital platforms and wholesale listings
Community & Events

Track and report on campaign performance, including reach, engagement, and sales impact
Manage marketing budgets, vendors, and timelines
Ensure all marketing activities comply with New Jersey cannabis advertising regulations
What We're Looking For

Required

Must be 21 years of age or older
In‑office availability in Fairfield, New Jersey (Monday-Friday), with occasional travel as needed
3‑5 years of marketing experience (brand management, CPG, wholesale, or digital marketing)
Strong portfolio demonstrating brand‑building and campaign execution
Ability to manage multiple projects simultaneously
Excellent written, verbal, and organizational skills
Proficiency with digital marketing tools (social platforms, analytics, Canva/Adobe, etc.)
Preferred

Cannabis industry experience
Familiarity with New Jersy cannabis advertising regulations
Experience supporting wholesale or CPG trade marketing
Knowledge of METRC, seed‑to‑sale platforms, or wholesale ordering systems
Physical Requirements

In‑office schedule with occasional evenings or weekends for events or activations
Regular use of computers, design software, and analytics tools
Ability to lift up to 25 pounds (event and marketing materials)
Compensation & Benefits

Competitive salary: $75,000-$85,000 DOE; potential for performance‑based bonuses
Paid Time Off (PTO) and paid holidays
Comprehensive benefits package including health, dental, and vision
Employee product discounts
Equal Opportunity Employer

Equal Opportunity Employer

We are an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants, and we do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law.

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