Social Media Specialist, BMI – LA

Broadcast Music, Inc.
About the Role
POSITION SUMMARY:

The Social Media Specialist is responsible for supporting BMI’s overall social media programming across music genres, partnerships, and corporate initiatives, while leading social media initiatives in BMI’s Los Angeles office. This role will be instrumental in developing, executing, and optimizing social media strategies that elevate brand visibility, drive engagement, and support key business initiatives. The ideal candidate is creative, highly organized, and deeply passionate about music and digital storytelling, with a strong understanding of social platforms and cultural trends. This position reports to the Director, Social Media, working closely with the Senior Manager, Social Media.

FUNCTIONS OF THE JOB

Develop, and execute content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTube and emerging social media platforms.

Manage editorial calendars across genres, events, company initiatives, and cultural/heritage months, independently prioritizing content and making strategic decisions on cadence and storytelling opportunities.

Lead the planning and execution of high-profile activations (e.g., livestreams, takeovers, behind-the scenes content)

Co-lead community management across platforms, including monitoring messages, comments, and mentions, and responding in a timely, engaging manner

Collaborate cross-functionally to align social storytelling with programming, partnerships, and sponsorship deliverables

Plan and publish content that balances evergreen storytelling with real-time cultural and platform trends.

Track content performance, conduct A/B testing, and provide recommendations to optimize content strategy and inform campaign decisions to the Director, Social Media

Lead on‑site content coverage for in‑office and key local events/showcases and support award shows and festivals.

Contribute to internal communications such as The Weekly newsletter, using judgement to ensure content is accurate and timely.

Work with BMI’s Social Media Ambassadors and collaborate with freelancers as needed.

Develop content across all music genres BMI represents with a focus on the Film, TV & Visual Media and Pop genres and monitor trends and platform changes to adjust strategy proactively.

Travel for event coverage as needed, serving as the on‑site social media lead and making independent decisions to support coverage (20%).

Must be able to work some nights and weekends as needed

Regular attendance.

Supports our BMI Core Values and cultivate a culture of diversity and inclusion.

POSITION QUALIFICATION REQUIREMENTS
Education:

Bachelor’s Degree in marketing, communications, or related field preferred, in lieu of degree, 4+ years of equivalent experience required.

Experience:

Minimum 2 years of experience in social media or digital marketing within music, media, or entertainment.

Skills and Abilities:

Deep expertise across social platforms (Instagram, TikTok, X, Facebook, YouTube, LinkedIn)

Proven ability to develop campaigns that resonate with diverse audiences

Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite, TikTok Analytics)

Strong analytical mindset with the ability to translate data into actionable insights

Strong decision‑making, prioritization, and problem‑solving skills with the ability to manage multiple projects simultaneously

Proficiency in video/photo editing tools (Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar)

Familiarity with social publishing and listening tools (e.g., Meltwater, Union Metrics)

Highly organized with strong project management, communication, and collaboration skills

Ability to take initiative and thrive in a fast‑paced environment

Benefits & Perks

Medical, Dental, and Vision Insurance

401K with employer match on 100% of the first 4%.

Flexible Spending Accounts

Hybrid Office Schedule & Remote Fridays

Short‑Term & Long‑Term Disability Benefits

Paid Vacation & Sick/Personal Time

Paid Volunteer Time Off

12 Paid Holidays

Summer Half-Days

Company Paid Life Insurance

Up To 12 weeks Paid Parental Leave

Tuition Assistance Program

Commuter Benefits (New York)

Employee Resource Groups

Entertainment discounts and access to BMI concerts and events in our offices

Employee appreciation events and holiday parties hosted at all office locations

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