Brand and Content Strategy Manager

About the Role
Georgia-Pacific’s Consumer Experience team seeks a Manager, Brand & Content Strategy in Atlanta. This role will define what "quality content" means for Georgia‑Pacific, set standards for brand execution across channels, own the marketing capability learning roadmap, and drive upskilling of marketers to fuel brand growth. The Manager reports to the Senior Director, Brand & Content Strategy Capability.

What You Will Do

Own the development and evolution of content evaluation frameworks, channel best practices, and practical tools that brand teams use to assess and strengthen their marketing across retail and foodservice channels.

Create and maintain case studies and reference materials that set a clear, compelling standard for great brand and content execution.

Support preparation and facilitation of brand strategy workshops, contributing to materials and exercises that push teams to think more boldly and leave with sharper, actionable strategies.

Own planning and delivery of the marketing capability training roadmap, identifying emerging trends, shaping upskilling priorities, and developing workshops, e‑learning modules, and inspiration sessions.

Lead partnerships with external organizations, including Cannes Lions, media partners, and advertising agencies, to develop inspiration sessions that showcase great creative.

Develop and facilitate training sessions and working groups across Consumer Experience capabilities, translating strategy into practical skills teams can apply immediately.

Own and lead the cross‑functional expansion of Living Our Brands, a flagship program that connects teams to the brands they build.

Basic Qualifications

Bachelor’s degree.

B2C experience.

7+ years of experience across brand management and/or advertising agency strategy roles.

Hands‑on experience writing creative briefs, managing agencies, and leading integrated campaigns.

Experience working on ambiguous problems and developing a clear point of view.

Experience building presentations and presenting.

Experience leading and facilitating projects while collaborating across teams and stakeholders.

Experience evaluating creative work or developing content standards, with a point of view on what makes brand content effective.

What Will Put You Ahead

MBA or equivalent advanced degree.

B2B experience.

Exposure to brand positioning or brand architecture.

Experience developing training or enablement materials and facilitating workshops.

Demonstrated ability to develop frameworks, standards, or structured guidance that help teams do better work.

Benefits

Medical, dental, vision, flexible spending and health savings accounts, life insurance, AD&D, disability, retirement, paid vacation/time off, educational assistance, infertility assistance, paid parental leave and adoption assistance (eligibility varies by region).

Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Exceptions as permitted by law. Some offers of employment are conditioned upon successfully passing a drug test. The employer uses E‑Verify.

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