Brand Strategist (Positioning & Messaging)

Brand Strategist (Positioning & Messaging)
Hybrid – Charlotte, NC (In-office Tues–Thurs weekly | Local candidates only)
You’ll lead brand strategy for B2B clients, translating insights into clear positioning and messaging that drive pipeline, revenue, and long-term brand growth.

This is a

strategy-first, client-facing role

for someone with

agency experience

who can independently lead engagements, guide stakeholders, and connect brand decisions to measurable business outcomes.

What You’ll Do

Define

brand positioning, messaging architecture, and narrative frameworks

Lead

discovery sessions with executive stakeholders

Translate insights into

integrated brand strategies

across the customer journey

Align brand strategy with

demand generation, pipeline, and ROI

Develop

strategic briefs and direction

for creative and content teams

Conduct

competitive and category analysis

to inform differentiation

What “Good” Looks Like

You’ve built

clear, differentiated positioning , not just campaigns

You can

defend strategy

with insight, data, and business logic

You’re comfortable

challenging stakeholders

to improve outcomes

You connect brand work to

revenue, not just awareness

What We’re Looking For

3+ years

in brand strategy roles

2+ years in an agency environment (required)

Experience developing

positioning, messaging, and brand strategy frameworks for mid-market or enterprise-level clients

Understanding of how brand connects to

pipeline, ROI, and CAC

Ability to manage

multiple client engagements

in a fast-paced environment

Why Crafted

Strategy-led work with

real business impact

High-performing, collaborative team

Competitive compensation + full benefits (health, 401k match, profit sharing)

Hybrid culture in Charlotte (in-office Tues–Thurs weekly)

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