Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start‑up spirit delivers high‑touch approaches and a never‑ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.
Overview
The Associate Director is responsible for executing strategies including negotiating scatter needs, analyzing the need for implementing allocation and billing tools to facilitate smooth transition from buy to air. The AD is also responsible for the training and guidance of Managers and Associates in all aspects of their tasks.
Responsibilities
- Negotiate cable purchases
- Create recommendation documents
- Develop and deliver POV/position papers on key issues/opportunities
- Oversee brand allocations and corporate ownership
- Manage Tardiis allocations
- Oversee billing discrepancies
- Check that schedules are inputted correctly
- Create documents for Mission Control
- Review and assist in post‑buy analysis
- Analyze ADU packages
Qualifications
- 4+ years of experience in media, national broadcast preferred; online video is a plus
- Strong quantitative skills, including analytical abilities and math proficiency
- Solid verbal and written communication skills
- Technical proficiency, particularly with the following tools:
- Mediaocean, MBOX
- Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
- Third‑party ad measurement and traffic tools (e.g. Integral Ad Science)
- Excel, Word, PowerPoint
- Demonstrate critical thinking and problem‑solving abilities
- Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure
- Demonstrates leadership skills
- Stronger than average negotiation skills due to high volume of scatter
- Account industry knowledge helpful, but not required
Benefits and Compensation
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $97,375 - $139,965 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
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