Creative Marketing & Content Specialist

California Miramar University, CalMU, is seeking a Creative Marketing & Content Specialist to help strengthen and elevate the university’s visual brand across digital, social, web, email, and print channels.

This is a creative-first role for someone with strong visual taste, storytelling instincts, and an eye for modern content creation. The ideal candidate can create polished visuals, identify meaningful stories across student and campus life, and produce engaging content that supports brand awareness and enrollment growth.

We are looking for someone who can think creatively, not just execute tasks.

Key Responsibilities

Support the development and refinement of CalMU’s visual brand across social media, email, web, print, and campus materials

Ensure all creative content is visually consistent, polished, and aligned with CalMU’s brand identity

Create graphics, flyers, reels, short-form videos, email visuals, social media assets, landing page assets, and other digital and print materials

Produce storytelling content highlighting students, campus life, academic programs, faculty, events, and university growth initiatives

Help develop a recognizable brand voice and visual style through consistent creative execution

Collaborate with the Marketing Ops Manager to translate marketing strategy and enrollment priorities into compelling creative content

Partner with the Social Media Intern on content calendars, captions, posting cadence, and engagement

Provide creative direction and support to the Social Media Intern

Assist with website and landing page content updates

Support email campaign creation and basic digital marketing execution

Track engagement and content performance metrics to understand what resonates and refine creative direction

Participate in occasional campus shoots, events, and off-site content capture

Qualifications

Bachelor’s degree in Marketing, Communications, Graphic Design, Visual Media, Digital Media, Film, Journalism, or a related creative field preferred

Equivalent demonstrated portfolio experience may substitute for degree field

Approximately 1–3 years of experience in content creation, graphic design, social media, brand development, creative marketing, or digital content production preferred

Strong internship, freelance, agency, client, or portfolio experience will also be considered

Experience in higher education, creative agencies, lifestyle brands, consumer brands, content studios, social media marketing, video production, graphic design, or brand marketing is preferred but not required.

Required Skills
Strong portfolio demonstrating graphic design, social content, and ideally short-form video work

Experience with Canva, Figma, Adobe Creative Suite, CapCut, Premiere Rush, Premiere Pro, or similar tools

Strong understanding of typography, layout, color, composition, and visual branding

Ability to create content that feels polished, intentional, and emotionally connected to the audience

Familiarity with Instagram, TikTok, LinkedIn, YouTube, and native social content trends

Comfort updating website pages or landing pages in a CMS such as HubSpot, WordPress, Squarespace, or similar

Basic understanding of email marketing, SEO, and content performance tracking

Strong written communication skills, especially for captions, short-form copy, and storytelling content

What We Are Looking For

Creative, visually driven, and brand-conscious

A strong storyteller who can find the human angle in student, campus, and program content

Curious about trends, culture, social media, and what makes content resonate

Detail-oriented, organized, and able to manage multiple creative projects simultaneously

Proactive, self-driven, and comfortable working independently

Collaborative, open to feedback, and willing to revise and improve creative work

Interested in higher education, student journeys, and brand storytelling

Schedule

Full-time, 40 hours per week

Monday–Friday during standard business hours

Occasional flexibility for campus events, content shoots, or field work

Application Requirement
A portfolio, reel, or examples of creative work are required to be considered for this role. Applications without creative work samples may not be reviewed.

Why Join CalMU?
This is an opportunity to help shape the creative identity of a growing university. You will contribute directly to how CalMU tells its story, presents its programs, highlights its students, and builds a stronger visual presence across multiple channels.

Compensation
$24.00 - $28.00 per hour

Health insurance

Vision insurance

Paid time off, paid holidays

California Miramar University is an Equal Opportunity Employer. CalMU does not discriminate on the basis of race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. All qualified applicants are encouraged to apply.

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