Creative Marketing Lead

About the Role
We are hiring a Creative Marketing Lead to own the creative output, brand voice, and social presence that drive Purpose’s growth. You will own social media strategy, ad creative strategy, our UGC creator programs, and top‑of‑funnel copy across every surface where people encounter Purpose for the first time. You will manage a roster of UGC creators, social media freelancers, and agency relationships to produce content that regularly performs.

You will report to the founding team and work closely with Mark himself. This is a hands‑on role with real ownership. You will build and execute strategy, not just pitch it. You will concept, write, direct, and ship – and you will manage external partners to do the same at scale.

Location: Remote
Time Commitment: Full‑time

What You Will Own

Social Media Strategy

Own Purpose’s social media presence across platforms. Define the content strategy, voice, posting cadence, and creative direction that builds an audience of people who care about personal growth and turns them into users. You will determine what we post, where we post it, and why.

UGC Creator Program

Build and manage a network of UGC creators who produce authentic content about Purpose. Source creators, write briefs, give feedback, maintain quality standards, and scale the program as the brand grows. You own the pipeline from creator identification through final deliverable.

Ad Creative

Own the creative strategy and production for paid acquisition across channels. Help concept, script, and direct performance creative – static, video, and hybrid formats. Work with the Head of Growth to interpret performance data and iterate on what converts. You are responsible for making ads that people actually stop scrolling for.

Top‑of‑Funnel Copy and Creative

Write and optimize the copy and creative assets that sit at the top of the funnel – landing pages, promotional campaigns, email sequences, and anywhere else a potential user encounters Purpose for the first time. Collaborate with the Product Growth Manager on conversion optimization where your creative meets their funnel.

Brand Voice and Visual Consistency

Maintain and evolve Purpose’s brand identity across every external touchpoint. Ensure that everything we put into the world – from a TikTok to a landing page to an ad – feels like it comes from the same team with the same standards. Art‑direct freelancers and agency partners to keep output on‑brand.

External Partner Management

Manage relationships with ad agencies, freelance designers, copywriters, and production partners. Brief them clearly, hold them to deadlines, and ensure their output meets our quality bar. You are the point of contact between Purpose and anyone producing creative on our behalf.

Candidates Must Have

5‑8 years of experience in creative marketing, brand marketing, or growth creative at a DTC brand, consumer app, or high‑growth startup

Demonstrated ability to produce ad creative that scaled – not just managed teams who did

Strong writing ability across formats: headlines, scripts, landing pages, social copy, and creator briefs

Experience managing UGC creators, influencer programs, or freelance creative talent

Working understanding of performance marketing metrics – you can read a dashboard, identify what is underperforming, and adjust creative accordingly without waiting for someone to tell you

Experience managing agency/contractor relationships and holding external partners to a quality standard

Strong visual eye with the ability to direct designers and video editors even if you are not one yourself

Comfort with using AI tools for content ideation, copywriting, and creative workflows

A deep passion for personal growth and helping millions of people live better, more fulfilling lives

Strongest Candidates Will Have

Experience in health, wellness, personal development, or subscription app marketing

Familiarity with AI‑powered products or coaching platforms

Track record of building a brand’s social presence from early stage

Experience working in environments under 25 people where you wore multiple hats

Compensation & Benefits

Compensation: $120,000 – $160,000 USD

Fully Remote

Health and wellness benefits

Unlimited PTO

Learning and development stipend

Equity

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