Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. Founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent and sustainable, today Vested is the fourth largest financial services agency in the world, comprised of over 100 employees widely recognized for their industry expertise, creativity and passion for financial services. Our team is proud to do work that drives our mission forward – from helping uncomplicated finance through creative advertising campaigns to raising awareness of fintech disrupters bringing finance to more people. From PR to social to creative to content and more, we’re in the business of solving problems for exciting financial brands.
Group Vested encompasses a prestigious portfolio of companies, including the cutting‑edge tech platform Qwoted, the global network of 1,000+ senior financial marcomms leaders Financial Narrative, investment fund Vested Ventures, and our content and design hub, Finance Studio. Recognized as one of the industry’s Best Places to Work, our unwavering goal is to become the most valued and sought‑after brand in financial marketing and communications. With our own in‑house Chief Economist and proprietary educational program, VestED, every member of our team, at any level, has continuous learning and upskilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator.
At Vested, we are proud to do the right thing, even when it’s hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.
Vested’s Director of Public Relations is responsible for owning and leading a portfolio of accounts, leading strategic integrated marketing and communications strategies for their clients, managing team members to ensure programs are being delivered above clients’ expectations, and cultivating new business. Directors lead and are owners of their overall accounts and will be held accountable for the retention and growth of their clients as well as the motivation/effectiveness of their teams and direct reports. Directors play a critical role in the business of the agency and are expected to demonstrate a deep commitment to the growth of the agency, as well as contribute to the Group Vested platform.
To be considered for this position, you must have:
Managed and maintained an annual client portfolio threshold of at least $1M in fees
A deep understanding of the overall financial services industry, with knowledge across buy‑ and sell‑side, banking, capital markets and more, from front‑ to back‑office as well as associated areas such as fintech
Expert knowledge in multiple areas of financial services with the ability to proactively consult clients on marketing/comms strategies based on that knowledge
Successfully managed Agency teams of various sizes and skillsets up to 10 direct reports with a focus on how team members can be motivated at all times to achieve stellar results
Ability to provide strategic client counsel to ensure goals are met – across brand visibility, reputation management, crisis comms, employee engagement and more
Responsibilities of this position will include:
Actively works to improve Group Vested as a global business – top‑line revenue, profitability, client portfolio, staffing, cultural, programs and services and more
Proactively consults clients on integrated marketing and communications strategies
Demonstrates firm knowledge of multi‑channel programs and can lead a team of experts to execute on these program ideas and confidently articulate the benefits of paid, owned, earned and shared media and how to potentially leverage these channels to deliver better client programs
Converse with client regularly and understands client sentiment/mindset at all times
Is able to hold honest, “tough” conversations with client contacts to ensure the client is happy and the account is retained or growing
Works with the team to map out client relationships – who owns what relationships and ensures that the client relationship is owned at all levels
Leads planning and strategy workshops with clients to map business/comms goals and can build effective marketing and communications strategies that achieve those goals
Leads large‑scale public relations and integrated programs for clients and sources new, qualified prospects
Leads and wins new business pitches – actively participating in first, second and final meetings as well as developing and finalizing proposals and programs independently
Identifies how to improve aspects of Vested’s new business and pitch process, grows a strong network with potential prospective clients and upsells additional programs and services to clients through consultation or creative ideas
We are fully flexible agency. Hours are Monday through Friday, starting at 9am EST.
Vested is committed to providing jobs for all without discrimination based on race, color, religion, sexual orientation, gender identity, national origin or veteran status.
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In Summary: Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry . Director of Public Relations is responsible for owning and leading a portfolio of accounts . Responsibilities of this position will include: Actively works to improve Group Vested as a global business .
En Español:
Vested es una consultoría de marketing y comunicaciones integrada líder mundial centrada exclusivamente en la industria de los servicios financieros. Fundada en 2015 con la misión de ayudar a dar forma a un mejor sistema de servicios financiers que sea más accesible, transparente y sostenible, hoy Vested se encuentra en el cuarto lugar de las agencias de servicios financeiros del mundo, compuesta por más de 100 empleados ampliamente reconocidos por su experiencia en el sector, creatividad y pasión por los servicios económicos. En Vested, estamos orgullosos de hacer lo correcto, incluso cuando es difícil. Somos implacablemente curiosos y desafiamos constantemente el status quo. Únase a nosotros mientras lideramos la transformación de la industria y ofrecemos resultados excepcionales para nuestros clientes. El Director de Relaciones Públicas de Vested se encarga de poseer y dirigir una cartera de cuentas, lidera estratégicas estrategias integradas de marketing y comunicaciones para sus clientes, gestiona miembros del equipo para garantizar que los programas estén siendo entregados por encima de las expectativas de los clientes y cultivan nuevos negocios. Los directores desempeñan un papel crítico en los negocios de la agencia y se espera que demuestren un profundo compromiso con el crecimiento de su oficina, así como las áreas asociadas a fintech. Para ser considerado para este puesto debe tener: Gestionar y mantener un umbral anual del portafolio de relaciones con clientes de al menos 1 millón de dólares en tarifas Una comprensión profunda de la industria global de servicios financieros, con conocimientos sobre compra-venta, banca, mercados de capitales y más, desde front-to-back office hasta back-office, además de ofrecer conocimientos expertos en múltiples ámbitos relacionados con los servicios financieras, con la capacidad de consultar proactivamente a los clientes acerca de estrategias de marketing/communications basadas en ese conocimiento Las horas son del lunes al viernes, a partir de las 9 am EST. Vested se compromete a proporcionar empleo para todos sin discriminación por raza, color, religión, orientación sexual, identidad de género, origen nacional o estatus veterano. #J-18808-Ljbffr