V.P. Marketing

Overview
Are you ready to lead the marketing vision for a next-generation crypto wallet poised to redefine how users interact with digital assets? We’re seeking a dynamic and mission-driven V.P. Marketing to shape and scale our brand, drive user adoption, and lead our global marketing efforts in a fast-evolving Web3 landscape.

Company Description
Universal. Uncompromised. Wire Wallet is the first truly universal crypto wallet, built to support all blockchains, all assets, and all users with zero bridges, zero gas, and zero BS. Wire Wallet is redefining self-custody by delivering seamless, secure, and chain-agnostic web3 access in one powerful app.

Role Description
This is a full-time, remote role for a V.P. Marketing. The V.P. Marketing will oversee the development and implementation of marketing strategies, coordinate market research, manage marketing campaigns, and handle public relations. This role will focus on expanding the company's market presence and enhancing brand recognition.

Key Responsibilities

Strategic Leadership: Develop and execute an integrated global marketing strategy aligned with the company’s vision, technical roadmap, and go-to-market goals.

Team Management: Lead, inspire, and grow a cross-functional marketing team spanning brand, growth, product marketing, content, and community.

Cross-Functional Collaboration: Partner closely with the CEO, CTO, and CFO to align marketing initiatives with company milestones and product development.

Brand & Messaging: Define and evolve our brand identity and messaging architecture to resonate across technical and non-technical audiences and platforms.

Growth & Adoption: Drive user acquisition, developer engagement, and ecosystem expansion via campaigns, partnerships, and educational programs.

Content & Community: Oversee high-impact content creation—from technical documentation to thought leadership—and activate vibrant user and developer communities both online and offline.

Performance & Analytics: Establish KPIs, measure campaign effectiveness, and iterate rapidly to maximize ROI, engagement, and brand growth.

Ideal Candidate

8+ years in marketing, including leadership roles in Web3, fintech, or emerging tech sectors

Deep understanding of blockchain, crypto wallets, developer ecosystems, and digital financial products

Proven success driving global marketing strategies and growing engaged user communities

Exceptional storytelling, brand positioning, and communication skills

Data-driven mindset with strong analytical chops

Hands-on, entrepreneurial attitude with a bias toward action and experimentation

Experience scaling marketing teams and budgets in a high-growth environment

Proficiency in Market Planning and Market Research

Skills in Public Relations

Excellent leadership and team management skills

Strong analytical and strategic thinking abilities

Bachelor\'s or Master\'s degree in Marketing, Business Administration, or related field

Why Join Us?

Shape the future of crypto accessibility and financial empowerment

Work alongside passionate technologists, builders, and operators

Competitive compensation, benefits, and equity potential

Remote-first culture with flexible hours and a supportive team

Job Details

Seniority level: Executive

Employment type: Full-time

Job function: Marketing and Sales

Industries: Technology, Information and Internet

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