Healthcare B2B IT Writer

Objective
To support Client's North American marketing team with high-quality, brand-aligned content tailored to healthcare IT audiences, enabling greater demand generation, campaign success, and event impact without adding full-time headcount.

Profile Overview
Client is seeking a seasoned B2B writer with strong experience in healthcare IT, ideally with familiarity in the imaging/diagnostics space. The writer must be able to seamlessly mirror Client’s updated tone and voice, follow clinician-first messaging, and create marketing content geared toward sophisticated health system buyers and decision-makers, including radiologists, cardiologists, CIOs, and CMOs.

Scope

Commitment: 12 hours per week

Engagement Type: 6 month commitment to start, but could extend

Start Date: Beginning of March

Responsibilities

Create B2B email copy for demand generation and ABM campaigns targeting three core personas: radiologists, cardiologists, and IT professionals

Write microsite and landing page content for major trade shows and events

Develop promotional emails and event announcements driving traffic to microsites

Draft light marketing collateral (e.g., brochures, case study)

Repurpose existing white papers into bite-sized sales enablement and social content

Ensure tone alignment with Client's refreshed brand and clinician-first positioning

Collaborate and communicate clearly with a lean, high-performing internal team

Skills and Qualifications

Proven experience writing for B2B healthcare or healthcare IT audiences (not patient-facing)

Familiarity with enterprise imaging, diagnostic workflows, or radiology/cardiology systems a strong plus

Ability to work independently with minimal supervision

Strong grasp of demand generation and account-based marketing (ABM) content styles

Comfortable with fast-paced content production cycles and team integration

Exceptional command of brand tone, voice, and strategic messaging

About Client
Client is a global leader in healthcare IT, specializing in enterprise imaging solutions that support radiologists, cardiologists, and other clinicians with efficient, vendor-neutral platforms. The North American marketing team is agile, close-knit, and focused on high-impact content creation that supports branding, demand generation, and sales enablement across health systems.

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