Brand Marketing Manager

Help Build the Next Generation of Digital Connection
Photobucket pioneered digital photo hosting. Founded in 2003, the platform now serves more than 70 million users and stores over 13 billion photos and videos. With strong growth and profitable operations, Photobucket has built a durable platform and strong financial foundation.
Now we are building what comes next — a new brand that will represent the evolution of Photobucket with a completely new platform designed to redefine how people connect through shared moments. We are creating private digital spaces where real relationships, shared experiences, and authentic communities thrive.
Our Mission:

Empower people to connect through shared moments - safely, simply, and intentionally.
What Makes Our New Brand Different
We are redefining digital connection as the leading photo and video sharing and collaboration platform by creating private spaces where real-world relationships and authentic communities thrive. Our platform is built on four principles:
Private by Design → Safe, authentic sharing - your people, your moments, your rules
Human at Heart → Designed like a friend - friendly, approachable, and clutter-free
Connection with Purpose → Communities built around shared passions, experiences, and relationships
Evolving Together → A living platform that grows stronger with every shared moment
The Opportunity
This role sits at the center of the new brand. You will help shape how the world experiences it — from brand campaigns and storytelling to culture marketing and partnerships. You will work closely with our CEO, COO, and Marketing and Product teams to bring the brand to life across campaigns, social channels, and cultural moments.
You will also help steward one of our most distinctive brand assets — our mascot — helping it evolve as a recognizable symbol of the new community we are developing, both internally and externally.
This role is designed for someone who thrives in brand-building environments, enjoys launching new initiatives, and wants to help turn a promising product into a recognizable brand.
Responsibilities

Brand Strategy & Positioning

Develop and evolve the brand strategy for the new brand
Define brand positioning and narrative frameworks
Ensure brand consistency across marketing, product, and communications
Help establish the new brand as a distinct and compelling brand in the market
Brand Identity & Guidelines

Manage and maintain brand guidelines across visual, voice, and messaging systems
Partner with design and creative teams to ensure consistent execution
Oversee brand assets across marketing materials, website, and product experiences
Brand Campaigns & Storytelling

Develop and launch integrated brand campaigns that build awareness and excitement
Collaborate with leadership and internal teams to produce brand content
Develop strategies to strengthen emotional connection with target audiences
Ensure campaigns reinforce long-term brand positioning and audience connection
Brand Visibility, PR & Cultural Marketing

Work with internal teams and partners to shape how the new brand shows up in media, culture, and community conversations
Collaborate with PR agencies, creators, and partners to generate earned media, cultural moments, and brand visibility
Identify opportunities for the new brand to participate in relevant cultural conversations, trends, and communities
Cross-Functional Collaboration

Work closely with product, marketing, and leadership teams
Support product launches and new feature announcements with strong brand narratives
Ensure alignment between brand storytelling and customer experience
Brand Performance

Define and monitor brand health metrics (awareness, engagement, perception)
Evaluate campaign effectiveness and optimize brand initiatives over time
Provide updates on brand development and impact
What Success Looks Like

Establish a clear and recognizable voice for our new brand
Launch memorable brand campaigns
Ensure consistent storytelling across all customer touchpoints
Grow awareness of the brand across social and cultural channels
Develop creative partnerships that amplify the brand mission
Turn the brand into something people recognize, trust, and enjoy engaging with
Who We're Looking For

You are a brand builder, not just a marketer. You are curious about culture, communities, and emerging digital behavior. You enjoy launching things. You are energized by the challenge of helping a new brand find its voice and place in the world. You have experience in companies where marketing needed to be creative, entrepreneurial, and fast-moving. You are comfortable working in fast-moving environments where the brand is still being shaped.
Qualifications

7–10 years of experience in brand marketing and brand strategy
Experience launching or growing emerging brands
Strong understanding of brand positioning, storytelling, and audience psychology
Track record of developing brand campaigns or storytelling initiatives that generated awareness and engagement
Ability to translate business strategy into compelling brand narratives
Excellent collaboration and communication skills
Experience in consumer apps, social platforms, or digital products is a plus
Capabilities

Strong creative instincts and storytelling ability
Ability to translate brand strategy into campaigns and cultural moments
Experience collaborating with designers, creators, and agencies
Comfort working in fast-moving environments where brand is still being shaped
Mindset

Entrepreneurial and proactive
Curious about culture, communities, and emerging digital behavior
Passionate about building brands that people actually care about
Why Join Photobucket

We believe the internet needs healthier spaces for connection. Our new brand is being built to bring people together around shared experiences, without the noise, pressure, and algorithms that dominate traditional social media. We are building something ambitious — and we are looking for people who want to help make it real.
If you're excited about building a brand that could redefine how people connect through shared moments, we'd love to hear from you.
Interview Process

Candidates selected for a final round interview will be asked to complete a case study and present their work to a panel of our team. This is an opportunity to show how you think about brand building and bring your strategic and creative instincts to life.
Location & Compensation

Remote — open to candidates in Colorado, Arizona, New York, Illinois, Wisconsin, Nevada, Texas, North Carolina, and Michigan only. Travel is expected at least once per month for team collaboration and key initiatives.
Salary: $125,000–$180,000 depending on experience.

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