SylvanSport is hiring: Content Creator - Visual Designer in Brevard

SylvanSport, founded in 2004 in Brevard, NC, is dedicated to making outdoor adventures accessible through its innovative designs. From crafting high-quality campers, trailers, and outdoor gear to embodying a playful yet purposeful spirit, SylvanSport prioritizes ease, fun, and functionality. Located in the outdoor hub of Brevard, NC, the company is deeply connected to its local community, sourcing a significant proportion of materials within a 70‑mile radius. With a commitment to quality, creativity, and sustainability, SylvanSport thrives on designing products that enable exploration and inspire adventure.
Role Description

We’re looking for an AI‑savvy and hands‑on Content Creator & Visual Designer to own the creation of high‑performing video and visual assets that drive e‑commerce growth. This role is built for someone who understands how to sell consumer products through content—someone who can concept, shoot, design, and iterate quickly based on what converts. It’s a true doer role for a creator who loves making things, moving fast, and seeing their work directly impact sales.
You’ll focus primarily on video and product‑focused creative, while also creating packaging, manuals, and other brand assets that shape the customer experience. You’ll identify and collaborate with influencers and creators to generate compelling UGC‑style content and support e‑commerce merchandising to ensure products are presented in the most compelling way across our digital channels.
Key Responsibilities

Video Content Creation (Primary Focus)

Create short‑form video content for TikTok, Instagram Reels, and YouTube Shorts
Produce product‑focused content that drives engagement and conversion (organic + paid)
Concept, shoot, and edit videos—ranging from scrappy UGC‑style to more polished brand content
Develop and iterate on paid social ad creative based on performance data
Stay on top of content trends and quickly adapt them to fit the brand and product lineup
Influencer & UGC Content

Identify and source creators aligned with the outdoor and travel space
Manage influencer outreach, product seeding, and content coordination
Guide creators toward producing content that is usable for marketing and ads
Repurpose influencer and UGC content into high‑performing creative assets
Ecommerce Content Support (Secondary)

Collaborate on product pages (imagery, video, descriptions) to improve conversion
Support product merchandising & catalog setup across Shopify/WooCommerce and Social Shopping Channels
Use analytics (GA4, HubSpot and platform insights) to inform content decisions
Partner with the marketing team to align content with campaigns and promotions
Qualifications

Experience creating content for B2C or e‑commerce brands, with a portfolio of video and design work (required)
Ability to shoot and edit video content independently
Experience designing product‑focused materials (packaging, manuals, brochures, or similar)
Deep understanding of social platforms (TikTok, Instagram, YouTube) and what drives engagement and sales
Working knowledge of e‑commerce platforms (Shopify, WooCommerce, or similar)
Familiarity with performance‑driven creative and paid social advertising
Proficiency with creative tools (Adobe Creative Suite, Canva, CapCut, Opus, or similar)
Comfortable using AI tools to accelerate content production
Strong interest in outdoor lifestyle, camping, or adventure travel
Nice To Have

Photography/videography experience (especially product or lifestyle)
Experience with outdoor, camping, or travel brands
Familiarity with AEO/GEO and structuring content (and basic schema) to improve AI‑driven discovery
Basic knowledge of Google Analytics and e‑commerce reporting
What Success Looks Like

Consistent production of high‑quality video content that drives engagement and sales
Strong, conversion‑focused creative across ads, product pages, and social
Elevated product presentation through packaging, manuals, and visual assets
Ability to quickly test, learn, and improve content based on performance

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