Digital Communication Specialist Job at Marolina Outdoor, Inc. in Charleston

Overview
THIS JOB IS ON-SITE, NOT ELIGIBLE FOR HYBRID OR REMOTE, BASED IN CHARLESTON, SOUTH CAROLINA

We are seeking a highly organized, detail-oriented Digital Communications Specialist to support day-to-day digital marketing operations across Huk and Nomad. This role will assist with email and SMS execution, paid media coordination, digital reporting, campaign organization, and event support while working cross-functionally with Creative, Content, Brand Marketing, and eCommerce teams.

The ideal candidate is proactive, execution-focused, and excited to work in a fast-paced environment supporting premium outdoor brands.

What You Will Do

Email & SMS Marketing

Utilize go to market calendars to build and scheduling email campaigns

Update and manage automated flows

Support execution of SMS campaigns, including scheduling, segmentation, and reporting

Translate campaign direction into channel-specific briefs and campaign setup needs

Support QA and deployment of lifecycle marketing campaigns

Assist with loyalty program operations, promotional setup, and customer communication execution

Maintain campaign calendars, timelines, and deployment schedules

Paid Media and Digital Operations

Coordinate creative asset trafficking and campaign updates with media agency partners

Assist with paid media reporting and campaign recaps

Monitor paid social engagement and escalate customer service concerns when needed

Support TikTok Shop operational coordination and product setup

Assist with campaign organization, reporting workflows, and asset management

Support execution of digital marketing calendars across owned channels

Events & Brand Support

Assist with coordination and logistics for sponsored events, trade shows, tournaments, and brand activations

Support product ordering, shipment tracking, and inventory coordination for events

Help manage event timelines, schedules, and organizational documents

Provide on-site event support as needed, including setup, coordination, and execution assistance

Coordinate event recap materials and post-event reporting support

Cross Functional Collaboration

Work together with Creative, Content, Brand Marketing and eCommerce teams to support campaign execution

Ensure marketing assets and messaging are delivered accurately and on time

Support broader DTC marketing initiatives across owned and paid channels

Requirements

1-3 years of experience in digital marketing, eCommerce, marketing coordination, or related fields

Familiarity with email marketing platforms, Shopify, and/or SMS platforms preferred

Strong organizational skills with high attention to detail

Excellent communication and time management skills

Comfortable working in a fast-paced, collaborative environment

Passion for outdoor, fishing, or hunting industries is a plus

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA), Company matches up to 6%

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Short Term & Long Term Disability

Training & Development

Marolina Outdoor is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, veteran status, or any other legally protected status.

Nothing in this job description alters the at-will nature of employment.

This job description is not intended to be all-inclusive and may be modified as business needs change.

If you need a reasonable accommodation during the application process, please contact HR@marolina.com

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