Associate Brand Marketing Manager Job at Gemological Institute of America in Car

About the Role
The Associate Brand Marketing Manager represents an exciting opportunity to work cross‑functionally with GIA business units across the organization, including the Laboratory, Instruments, Education, Research, Alumni, and Market Development. This role is responsible for elevating the visual and experiential representation of the GIA brand at trade shows and industry conferences worldwide.

In this role, you will advance the Institute’s strategic initiatives and programs through end‑to‑end execution of trade show strategy, planning, and delivery—ensuring all experiences consistently reflect GIA’s brand standards and business objectives.

Location:
Carlsbad, California; This hybrid role gives you the balance: you’ll be onsite Tuesday, Wednesday, and Thursday, collaborating face‑to‑face, building relationships, and soaking in GIA’s energetic campus culture—while still enjoying the flexibility of remote work on Mondays and Fridays. It’s the best of both worlds, wrapped in an exciting opportunity to grow, contribute, and shine!

You’ll lead the end‑to‑end strategy, planning, and execution of global trade shows, ensuring consistent brand excellence and seamless cross‑functional partnership. This role is an exciting opportunity to influence how GIA shows up on a global stage and to drive business goals through high‑impact events.

Key Responsibilities
Strategy & Planning (approx. 40%)

Serve as the day‑to‑day partner to global stakeholders, Brand Marketing, Market Development, and internal teams to support integrated marketing campaigns.

Define trade show and event goals, strategies, and success metrics in alignment with business objectives.

Maintain high standards of brand representation across all trade show and event executions.

Provide direction and mentorship to trade show and event team members.

Own and maintain the annual trade show and event calendar and activity records.

Stay current on industry trends related to exhibit design, event technology, and trade show best practices.

Trade Show Execution (approx. 40%)

Collaborate with global stakeholders across multiple time zones to plan and execute trade show participation.

Lead booth design and visual execution, including development of creative briefs and project tickets.

Partner with the Creative Project Manager to manage workflows on a quarterly and annual basis.

Manage GIA trade show activations, including Show Service Laboratories and on‑site GIA events.

Act as the primary global point of contact for all trade show stakeholders.

Oversee production of promotional materials, including graphics, print and digital advertising, lead generation tools, collateral, signage, displays, and giveaways.

Review and approve promotional giveaway concepts to ensure alignment with brand strategy and event objectives.

Brand Management (approx. 20%)

Collaborate with Laboratory, Instruments, Education, Alumni, and Market Development teams to gather inputs and develop creative briefs for trade shows and related initiatives.

Support Senior Brand Managers on projects as needed.

Maintain project status reports, timelines, and manage stakeholder schedules to meet marketing workflow deadlines.

Minimum Qualifications
Education

Bachelor’s degree in Marketing or Communications preferred

CMP certification is a plus

Experience

6+ years of experience in Brand Management, corporate trade shows, or related disciplines

Agency experience preferred

Core Knowledge & Skills

Advanced knowledge within brand marketing with exposure to related marketing disciplines

Strong stakeholder management experience across multiple teams

Excellent written and verbal communication skills

Ability to develop creative and project briefs and present effectively to varied audiences

Strong aesthetic judgment and attention to detail

Working knowledge of design principles related to marketing and brand materials

Job Competencies

Clear and effective communication

Strong interpersonal and collaboration skills

Sound judgment and problem‑solving ability

Excellent organizational and time management skills

Ability to manage complex projects and competing deadlines

Flexibility and adaptability in a dynamic environment

Accountability and follow‑through

Conflict resolution and stakeholder alignment

Cultural awareness and global collaboration

Mentorship and knowledge sharing

Proficiency with MS Office (Excel, Word, PowerPoint)

Additional Requirements

Ability to travel domestically and internationally as needed

Work Environment & Physical Requirements

Professional office environment with extensive computer use

Regular sitting, standing, and movement throughout the day

Occasional lifting of up to 25 pounds

May be exposed to outdoor conditions during trade show and event activities

Pay Range:
$89-$109K

An Equal Opportunity Employer
All employment decisions are made without regard to unlawful considerations of race, sex, religion, national origin, age, disability, or any other legally protected status. Reasonable accommodations are available upon request.

Disclaimer:
This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees.

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