Digital Marketing Manager (Philadelphia)

Digital Marketing Manager

Hybrid 2-3 days/week in Philadelphia, PA

Summary
The Digital Marketing Lead drives execution and optimization of digital initiatives across web, CRM, and multi-channel campaigns, serving as the key liaison between marketing stakeholders and enterprise digital teams. This role ensures seamless integration of website experiences, Salesforce CRM, and data-driven campaigns to deliver high-quality, consistent engagement across the customer journey.

This position plays a critical role in connecting digital platforms, content, and analytics to support both prospective and current audiences. You will oversee digital project intake and execution, manage website updates within Adobe Experience Manager (AEM), and collaborate cross-functionally to align strategy, improve performance, and enhance user experience across all digital touchpoints.

Responsibilities
Act as the primary digital point of contact for marketing stakeholders, building strong relationships and guiding digital strategy
Manage project intake, prioritization, and execution workflows, ensuring clarity, efficiency, and timely delivery
Provide visibility into project progress, timelines, risks, and dependencies through consistent reporting
Collaborate with digital, CRM, and campaign teams to align web activity, campaigns, and Salesforce workflows
Maintain and update website content using Adobe Experience Manager (AEM), ensuring brand, UX, accessibility, and compliance standards
Support execution across digital channels including web, email, paid media, and CRM-driven communications
Develop and manage project plans, balancing immediate requests with long-term strategic priorities
Contribute to digital roadmap planning aligned with business goals
Analyze performance data to provide insights and recommendations for optimization across content and engagement
Ensure consistent and coordinated digital experiences across all user touchpoints

Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
Strong project management experience across intake, prioritization, tracking, and delivery
Solid understanding of web strategy, site structure, and user experience principles
Hands-on experience with CMS platforms, including content updates and page management
Working knowledge of Salesforce CRM or similar platforms and integration with digital channels
Familiarity with digital marketing fundamentals, SEO, analytics, and emerging tools including AI
Experience with Adobe Experience Manager (AEM) preferred
Strong communication and stakeholder management skills with cross-functional teams
Ability to analyze data, solve problems, and manage multiple priorities effectively
Experience in regulated industries or enterprise environments is a plu

The salary range for this position is 42/hr to 51/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit

https://roberthalf.gobenefits.net/

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