Role Overview
The Director of Audience Development is responsible for driving scalable, efficient customer growth for McAfee through data‑driven acquisition strategies across owned channels. This role leads the development and optimization of full‑funnel acquisition programs, leveraging audience insights, performance analytics, and experimentation to increase reach, conversion, and customer lifetime value. Reporting to the VP, Customer Acquisition, this role will work closely with paid media, brand, product, and analytics teams to ensure alignment with McAfee’s business objectives while upholding the trust and integrity of the brand.
Job Title
Director, Audience Development
About the Role
This is a hybrid position located in New York, New York. In‑office collaboration and meaningful interactions are valued, so expect to be in the office 1‑2 times a week or as needed. When not working on‑site, you will work from your home office. Candidates must be within a commutable distance to the New York office; relocation assistance is not being offered.
Strategy & Planning
- Develop and own the integrated organic marketing strategy.
- Translate business objectives into channel‑specific roadmaps and measurable KPIs.
- Ensure messaging consistency and brand alignment across all owned media.
- Identify growth opportunities through audience insights and performance trends.
Landing Page Optimization & Site Experience
- Drive a robust learning agenda to ensure landing pages continue to convert new customers at effective rates.
- Work with cross‑channel collaborators to map landing pages to customer segments and channels.
- Use strong customer segment and intent instincts combined with dynamic, personalized and scalable approaches to maximize CRO.
- Evolve overall site experience and the balance between learning and exploration versus direct conversion.
Social Media and Community
- Define social media growth and engagement strategy across key platforms.
- Establish stronger monitoring, engagement and perception on community platforms.
- Improve trust scores on third‑party platforms, including Trust Pilot.
- Guide platform‑specific content adaptations and performance optimization.
- Monitor trends and emerging formats to keep the brand competitive.
- Partner with Paid Social.
Content Marketing
- Ensure content is optimized for discoverability and engagement.
- Drive editorial calendar planning aligned with product launches, campaigns, and seasonal priorities.
- Maintain quality, tone, and brand voice standards.
Performance & Optimization
- Establish clear metrics and reporting frameworks across channels.
- Analyze performance data to inform experimentation and continuous improvement.
- Drive a test‑and‑learn culture within the team.
- Demonstrate contribution to brand growth and pipeline impact.
Team & Cross‑Functional Leadership
- Lead and develop team members.
- Partner with brand, demand generation, product marketing, and sales.
- Align organic marketing efforts with broader campaign initiatives.
- Manage agency or freelance partners as needed.
About You
- 10+ years of experience in audience acquisition, growth, or performance marketing within a high‑engagement category in a direct‑to‑consumer business with a strong track record of driving net subscriber growth. Subscription experience a plus.
- Deep expertise in full‑funnel acquisition strategy, including prospecting, conversion optimization, onboarding, and lifecycle value optimization.
- Proven ability to use data and experimentation to improve key subscription metrics such as CAC, LTV, payback period, churn, and retention.
- Strong proficiency with analytics, attribution, and martech platforms, including first‑party data activation and audience segmentation.
- Demonstrated success leading, mentoring, and scaling high‑performing acquisition teams.
- Strong cross‑functional collaboration skills, with experience partnering closely with product, lifecycle, analytics, finance, and brand teams.
- Strategic mindset with the ability to balance short‑term performance goals and long‑term subscriber value and brand health.
- Agile marketer who can work under pressure to make pivots.
Benefits & Perks
- Bonus Program
- 401(k) Retirement Plan
- Medical, Dental, Vision, Basic Life, Short‑Term Disability and Long‑Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non‑Exempt Employees Accrued Each Year
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always‑online world, empowering them to live securely through integrated, intuitive solutions that protect their families and communities with the right security at the right moment.
Equal Opportunity Statement
McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation, or any other legally protected status.
Compensation
The starting pay range for this position is $141,680.00 – $232,760.00. McAfee considers an individual’s skillset, experience, and location in making final salary determinations.
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