Content Writer Job at Zinda Law Group PLLC in Austin

Our firm is redefining how personal injury law firms win online. We believe content is one of the highest-leverage growth channels-and we're building a machine that turns search traffic into signed cases.

We're looking for a Content Writer-someone who doesn't just write, but owns outcomes. This is a strategic, high-impact role where you will define, execute, and optimize content that ranks, converts, and drives real revenue.

Key Responsibilities
• Own and execute the firm's SEO-driven content strategy across practice area pages, blogs, and core site content.
• Write and optimize high-converting practice area pages (car accidents, trucking accidents, medical malpractice, etc.).
• Produce authoritative, long-form content designed to rank in search and convert visitors into leads.
• Create high-volume blog content targeting local trends, legal FAQs, and safety-related topics.
• Craft conversion-focused content that answers key client questions and drives action (calls, form fills, consultations).
• Build trust-driven content including attorney bios, case results, and firm pages.
• Develop geo-targeted content to dominate local search results and "near me" queries.
• Continuously analyze performance data, refine content, and double down on what works.
• Leverage AI and SEO tools to increase speed, efficiency, and output.
• Collaborate with leadership to define priorities and execute quickly.

What We're Looking For
• A results-driven writer who thinks in terms of traffic, leads, and signed cases-not just words on a page.
• Strong understanding of personal injury law and the ability to simplify complex topics for everyday readers.
• Proven SEO expertise, including keyword research, search intent alignment, and on-page optimization.
• Ability to create content that both ranks and converts.
• Empathy-driven communicator who can connect with injured or uncertain readers with clarity and authority.
• High ownership mentality-you take responsibility for performance and continuously improve.
• Fast-moving operator who can produce at high volume without sacrificing quality.
• AI-first mindset with the ability to use tools to accelerate output and iterate quickly.

Qualifications
• Proven experience writing SEO-driven content with measurable growth in traffic and/or conversions.
• Strong background in keyword research, content strategy, and on-page SEO.
• Demonstrated ability to produce high-performing long-form and blog content.
• Experience analyzing performance metrics and optimizing content accordingly.
• Excellent writing, editing, and communication skills.
• Ability to work in a fast-paced, execution-focused environment.

Preferred Qualifications
• Experience in personal injury, legal marketing, or professional services content.
• Familiarity with SEO tools (Ahrefs, SEMrush, Surfer, etc.).
• Experience using AI tools (ChatGPT or similar) to scale content production.
• Background collaborating with marketing teams to drive lead generation outcomes.
• Understanding of local SEO strategies and geo-targeted content.

Why this role?
• Direct impact on firm revenue-your content drives traffic, leads, and signed cases
• High ownership role with the ability to build and scale a content engine
• Fast-paced, performance-driven environment focused on outcomes over process
• Opportunity to work closely with leadership and define what "great" looks like
• Be part of a team that values speed, execution, and measurable results