Marketing Manager (3739)

Marketing Manager

The Marketing Manager owns the day-to-day execution of our consumer-facing marketing programs, with primary responsibility across three key pillars: e-commerce fulfillment, trade show execution, and consumer relations. This role is part brand and part operator, translating brand goals into smooth, on-time, on-brand experiences for our customers, consumers & retail partners.
Key Responsibilities
E-Commerce Fulfillment

• Manage a team to support end-to-end e-commerce order fulfillment, ensuring accurate, timely, and on brand shipments to consumers, internal team members and customers. • Partner with internal partners to monitor inventory, shipping performance, and packaging quality. • Adjust and support our internal teams as needed to existing orders to ensure accurate tracking and execution. • Track and report on e-commerce KPIs (fulfillment me, return rate) and recommend improvements.
Trade Show Execution

• Plan & execute trade shows, including logistics, juice orders, staffing, lead retrievals and additional materials. • Manage event budgets, vendor relationships, shipping of materials, travel coordination on, and post-event ROI reporting. • Develop sales collateral, samples, giveaways, and demo experiences that reinforce the Perricone Farms & Natalie's brands. • Capture leads at events and ensure timely hand-off to sales for follow-up.
Consumer Relations
• Serve as the primary point of contact for consumer inquiries, feedback, and concerns across email and phone channels. • Resolve customer issues with empathy and urgency while identifying recurring themes to inform product and marketing improvements. • Build and maintain consumer communications on templates, FAQs, and response guidelines. • Follow processes around quality, escalation, sales lead routing and more.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
3–5+ years of customer service or marketing experience, ideally in CPG, food & beverage, or a consumer brand environment.
Demonstrated experience managing e-commerce operations, trade show logistics, and/or consumer facing communications.
Strong project management skills with the ability to juggle multiple deadlines and stakeholders.
Ability to be flexible to help drive solutions for our internal and external teams.
Excellent written and verbal communications on skills with a customer-first mindset.
Proficiency with e-commerce platforms (Shopify or similar), CRM tools like Zendesk, and Microsoft Office.
Willingness to travel for trade shows and industry events (approximately 20% of the time).