Social Media Digital Content Creator - HYBRID!

Social Media Digital Content Creator - HYBRID!
FULL TIME Port Washington, NY, US

Salary Range: $75,000.00 To $85,000.00 Annually.

This is a HYBRID Position with travel.

Base Location: Global Headquarters, Port Washington, New York (Western Nassau County, Long Island, Zip Code 11050).

Reports To: Director of Digital Marketing & Marketing Operations.

Position Summary:

The Social Media Content Creator at WAC Group is a

highly visible , integral member of the Marketing team that

ideates, produces, edits, and publishes

timely, high-quality content to showcase our products, people, capabilities and projects across

all social channels . This exciting, fast paced role is both

field driven and hands‑on . The main focus is to travel to customer sites, trade shows, and our showrooms to capture photo and video content, turning it into compelling short‑form and longer‑form assets. The role collaborates closely across multiple global teams including Marketing and Sales to support key business initiatives while keeping all content and posts

consistent with our brand voice, tone, and standards .

Key Responsibilities:

Ideate and execute

a consistent stream of high‑quality social content

(primarily video + photo) , aligned to brand voice, tone, and business priorities.

Capture content on‑site at customer locations, trade shows, and in our showroom, including and not limited to product demos, installations, behind‑the‑scenes, interviews, and on‑site storytelling.

Edit and deliver content optimized for each platform (e.g., Instagram, LinkedIn, YouTube, TikTok as applicable), including reels/shorts, stories, carousels, and longer‑form video as needed.

Write and publish on‑brand captions and supporting copy for posts. Contribute to blog posts and website landing pages.

Ensure all content maintains consistent brand standards such as voice, tone, terminology, visual style, and accuracy, including communicating technical topics.

Coordinate with Sales and internal stakeholders to plan and schedule customer visits, interviews, and event coverage.

Maintain a

content calendar and publishing cadence ; ensuring

timely delivery

around timelines, deadlines, product launches, events, and campaigns.

Leverage

performance metrics

to continuously optimize content formats, topics and publishing strategy.

Manage and organize media assets (raw footage, edits, b‑roll libraries, photos) for reuse and distribution.

Critical Success Factors:

A steady cadence of timely, high‑quality, on‑brand content that

increases engagement and supports brand awareness .

Strong

event and customer‑visit coverage

that Sales and Marketing can leverage across channels.

A growing

library of reusable photo/video assets .

Continuous improvement based on performance insights and audience response.

Requirements:

Bachelor Degree in Marketing, Business or a closely related area of study.

Willingness, ability and excitement for extensive travel to customer locations, trade shows, and our showrooms, including occasional extended early and late hours tied to event coverage.

3‑5 years of professional experience in a corporate structured business environment creating content for social media.

Ability to provide a professional

Portfolio of work samples

required inclusive of links or files demonstrating social content with an emphasis on video.

Proven technical ability to

shoot and edit video

(smartphone + camera), including lighting, audio, framing, and post‑production skills.

Experience using Design/Editing tools: Adobe Creative Cloud or Canva.

Demonstrated

data‑driven results

translating technical topics into clear, engaging content for a professional audience.

Strong writing and editing skills with a proven ability to maintain a consistent brand voice and tone.

Industry familiarity in lighting, interior design, architecture, construction, or property development is preferred but not required.

HubSpot or Sprout Social experience is preferred.

PIM/DAM experience is preferred.

We recognize people as our most valuable asset. Our competitive salary and benefits package includes paid time off, medical & dental coverage (including family coverage), vision, life, 401(k), tuition assistance, and continuous training and development.

WAC is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, sexual orientation, national origin, age, disability, genetics, or any other protected characteristic. In addition to federal law requirements, WAC complies with applicable state and local laws governing non‑discrimination in employment in all of its locations. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, recall, transfer, leaves of absence, compensation, and training.

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