Lead Marketing Strategist (Wealth and Commercial) --AZ, CO, TX, UT, NV, NY, CA

Lead Marketing Strategist (Wealth and Commercial) – AZ, CO, TX, UT, NV, NY, CA
Consistently ranking among American Banker magazine’s "Best Banks to Work For" for over a decade, Zions Bancorporation is a leading financial institution with a strong commitment to diversity and innovation.

We're committed to being the premier employer of choice and fostering a culture where our diverse employee base can thrive.

Ready to make your mark on a legacy brand?

Our expanding marketing team is building a dynamic, in‑house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we are reimagining marketing while supporting a bank known for exceptional service and deep community roots.

With benefits starting on day one, 12 bank holidays, profit sharing, and company‑matched 401(k) contributions, Zions is committed to career growth and advancement.

You bring the talent; we bring the opportunity.

Lead Marketing Strategist – Wealth & Commercial
We’re seeking a talented Lead Marketing Strategist to guide go‑to‑market strategy for the Wealth and Commercial segments. The role requires deep experience in segment marketing, customer insights, and cross‑functional execution, driving strategies that resonate with owners, fuel growth, and differentiate our brand.

Key Responsibilities

Own and evolve the marketing strategy for the Wealth and Commercial segments, grounded in customer insights, market trends, and business objectives.

Lead end‑to‑end GTM planning for new product launches, campaigns, and initiatives—partnering closely with Product, Sales, Channel, and ecosystem teams.

Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions.

Serve as the strategic marketing lead across internal teams to ensure alignment and execution of segment‑specific initiatives.

Monitor campaign performance, segment KPIs, and customer engagement metrics to refine strategies and improve ROI.

Stay ahead of industry trends and bring innovative ideas to elevate our approach to Wealth and Commercial marketing.

Qualifications

Bachelor’s degree in Marketing, Business, or related field (MBA preferred) with 8+ years of experience in B2B or B2C marketing, leading teams, segment strategy, and GTM execution.

Proven success developing and launching marketing strategies for Wealth and Commercial audiences.

Strong analytical skills, capable of translating data into strategic insights.

Expert knowledge of internet/intranet websites, design, and web technologies.

Proficiency with analytical tools for deep data dives; proactive problem solver who can troubleshoot or elevate issues.

Excellent communication and stakeholder management skills.

Experience working in matrixed organizations and influencing cross‑functional teams.

Familiarity with CRM platforms, marketing automation, and data visualization (preferred).

Agile marketing or product marketing certification is a plus.

This is an in‑office position 5 days – not a hybrid role.

Locations

Phoenix, AZ

San Francisco / San Diego, CA

Denver, CO

New York, NY

Houston, TX

Midvale / Salt Lake City, UT

Salary Range

Arizona, Colorado, Texas, Utah: $150,000 – $175,000

California, New York: $150,000 – $200,000

These ranges are dependent on experience and other job‑related factors.

Medical, Dental and Vision Insurance – START DAY ONE!

Life and Disability Insurance, Paid Parental Leave and Adoption Assistance

Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts

Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, plus applicable state holidays

401(k) plan with company match, Profit Sharing, competitive compensation aligned with experience

Mental health benefits including coaching and therapy sessions

Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the business needs (maximum $5,250 per calendar year; eligibility upon hire)

Employee Ambassador preferred banking products

This position will remain open until filled.

All candidates, including those with criminal histories, will be considered for employment. A background check, consistent with FDIC Section 19 regulation, will be completed for any candidate who accepts a conditional job offer.

Zions Bancorporation, National Association prohibits illegal discrimination and reaffirms its policy of providing Equal Employment Opportunity (EEO), extending equal employment and advancement opportunities to all employees and applicants for employment, without regard to race, color, religion, age, sex, pregnancy, gender, disability, national origin, ethnic background, citizenship, protected veteran status, military service, sexual orientation, gender identity, genetic information or any other characteristic protected by applicable federal, state or local law.

Applicants requesting accommodations: If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access our career site. Please contact us at careers@zionsbancorp.com or 801/844-7618. Email your resume/cover letter, indicate the position of interest, and include "Accommodation needed" in the subject line.

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