Digital Marketing Manager

Digital Marketing Manager
Department:

Marketing

Employment Type:

Full Time

Location:

Nashville, TN

Description
Skin Pharm is seeking a strategic, analytically-minded Digital Marketing Manager to manage and optimize our owned digital channels across both our clinic locations and DTC e-commerce business. This role is focused on lifecycle marketing, email and SMS, and website strategy, with a core mission of driving customer acquisition, retention, and reactivation across all digital touchpoints. The ideal candidate brings a creative‑meets‑analytics skill set, a test‑and‑learn mindset, and a genuine passion for building customer‑first programs that deepen brand loyalty and increase engagement.

Location:

Nashville or New York, Hybrid

ABOUT THE JOB

Execute digital marketing strategy across email, SMS, website, and lifecycle/CRM for both clinic locations and the DTC product line

Own the development and execution of all lifecycle marketing initiatives, with a focus on acquisition, retention, and reactivation across key moments and customer cohorts

Build channel and content strategy for all lifecycle communications, including welcome flows, retention sequences, win‑backs, replenishment programs, and post‑visit journeys designed to increase frequency and LTV

Manage email and SMS calendars, ensuring consistent, on‑brand communication that drives both clinic appointment bookings and product revenue

Oversee website strategy and performance, partnering with design and development teams to improve UX, CRO, and conversion across all digital touchpoints; constantly seek optimization opportunities through creative, copy and landing page analysis

Develop a data‑driven, customer‑centric test‑and‑learn culture through rigorous A/B testing and ongoing optimization across email, SMS, and web

Establish and track KPIs for all owned channels, providing regular reporting with clear insights and recommended actions

Map and analyze the customer journey across both clinic and e‑commerce contexts, identifying friction points and opportunities to improve conversion, engagement, and retention

Contribute to SEO and AEO strategy and execution, including on‑page optimization and content recommendations, in partnership with relevant stakeholders

Stay current on best practices across owned digital channels and proactively identify opportunities to improve Skin Pharm's digital infrastructure

ABOUT YOU

5+ years of experience in digital marketing with a strong focus on email, SMS, lifecycle/CRM, digital content and website strategy

Proven track record of driving measurable retention and reactivation outcomes through owned channel programs

Deep expertise in email and SMS marketing, including segmentation, automation, and iterative testing

Experience with CRO methodologies and website optimization

Strong analytical and reporting skills; comfort working with data to derive actionable insights

Proficiency in Klaviyo, Shopify, and GA4

Working knowledge of SEO, GEO and AEO principles

Experience in multi‑location or omnichannel environments a plus

Bachelor's degree in Marketing, Business, or related field

SKIN PHARM EMPLOYEE BENEFITS
At the heart of our team is a commitment to your well‑being, growth and happiness. Here’s how we make it happen:

A competitive base salary

Wellness stipend

– Because taking care of you matters to us.

401(k) with company matching

Paid time off, including paid holidays and sick time

Health, vision and dental insurance

Employee product + treatment perks

Paid parental leave

– For those special days with your new family member.

Be part of a culture that puts you first, supports your wellness, encourages collaboration and celebrates each team member’s unique journey.

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