Sr. Digital Advertising Strategist

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Position Summary
The Senior Digital Advertising Strategist is responsible for developing, executing, and optimizing digital advertising strategy across the full customer funnel to drive brand awareness, lead generation, and ecommerce conversion. This role will manage paid digital channels including search, display, social, and emerging platforms while partnering with internal teams and external agencies to maximize marketing performance and return on investment.

Essential Duties and Responsibilities

Develop and execute multi-channel digital advertising strategies focused on driving leads, traffic, and online conversions

Manage paid search campaigns across Google Ads and other SEM platforms

Build, launch, and optimize paid social campaigns across Meta, LinkedIn, and other relevant platforms

Partner with brand marketing teams to align advertising campaigns with broader marketing initiatives and messaging

Collaborate with external agencies on SEO and Generative Engine Optimization (GEO) strategies to improve visibility across traditional and AI‑driven search experiences

Monitor campaign performance and optimize targeting, bidding, creative, and landing page strategies to improve ROAS and conversion rates

Analyze campaign and channel performance data to identify trends, opportunities, and areas for improvement

Develop dashboards and reporting to provide visibility into KPIs including traffic, conversions, CAC, ROAS, and lead quality

Conduct ongoing testing and experimentation across creative, audiences, and campaign structures

Stay current with emerging digital advertising trends, tools, and platform capabilities

Collaborate cross‑functionally with Ecommerce, Marketing, Sales, and Analytics teams

Support development of scalable digital marketing processes and best practices

Perform other duties as assigned by supervisor.

Minimum Qualifications (Knowledge, Skills, and Abilities)

Bachelor’s degree in Marketing, Business, Communications, or related field preferred

4–6 years of experience managing digital advertising campaigns across multiple channels

Hands‑on experience managing campaigns across platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other major digital advertising channels.

Strong understanding of SEM, paid social, display advertising, and digital funnel strategy

Experience optimizing campaigns for lead generation, ecommerce conversion, and ROAS

Familiarity with SEO principles and experience collaborating with agencies or partners on SEO/GEO initiatives

Strong analytical skills with ability to interpret campaign data and make data‑driven decisions

Experience with Google Analytics (GA4) and marketing reporting tools preferred

Social advertising experience strongly preferred

Excellent communication, organization, and project management skills

Demonstrated leadership potential and desire to grow into a larger strategic leadership role

Successful completion of pre‑employment background and drug screening.

Fosters good coworker citizenship and contributes to a positive work environment.

Exemplifies M&D’s values of Earn Trust, Take Ownership, Prioritize Service, Take Action, and Win Together.

Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be provided to enable individuals with disabilities to perform the functions.

Prolonged periods sitting at desk and working on a computer

Ability to lift, move, and carry objects to 15 lbs.

Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by any person authorized to give instructions or assignments.

M&D provides equal employment opportunity to all qualified applicants and employees without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, marital status, familial status, disability, military status, and genetic information.

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