Social Media Manager

JOB TITLE:

Social Media Manager
DEPARTMENT:

Marketing & Communications
DIVISION:

Institutional Advancement
SUPERVISOR:

Associate Director of Marketing and Communications

PURPOSE OF THE JOB
This job exists to aid in marketing and communicating the overall message of Southeast Baptist Theological Seminary and Judson College through telling the Southeast story on social media, building relationships through social media, scheduling all social media content, and coordinating social media content creation.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Primary manager of external social media accounts under the supervision and direction of the Associate Director of Marketing

Implement the social media strategies directed by the Associate Director of Marketing and the Director of Marketing and Communications by scheduling social media posts

Work with other members of the Marketing and Communications team in conception and execution of visual elements, verbal messaging, and video content for social media marketing and communication

Represent the voice of the institution both in original posts and by responding to others via the institutional social media accounts

Dedicated time daily to respond to all messages, tags, and mentions

Dedicated time daily to proactively engage with the Southeast audience

Dedicated time to keep up with what is going on in SBC and evangelical circles on social media and to seek to anticipate opportunities or issues

Regularly posting organic social media content of campus life, live events, etc.

Coordinate with photographers, designers, and copywriters to execute social media content creation

Generate and execute creative, on-brand video content

Cover chapel twice weekly during the school year

Cover events, conferences, or concerts on campus

OTHER DUTIES & RESPONSIBILITIES

Assist individual faculty and staff as well as other offices as needed with individual social media strategies

Office liaison with other institutional social media accounts managed by other departments

Managing the @AroundSE social media to promote events put on by the Student Life office

Coverage of Southeast Seminary at the Southern Baptist Convention and other major conferences

Work collaboratively with other team members to brainstorm new ideas for social media content

Work with other team members to make sure event coverage or other social media needs are taken care of in the absence of the social media manager

Assist other team members as needed and as able

SUPERVISORY RESPONSIBILITIES
None

KNOWLEDGE AND SKILLS
Required

Excellent organization and planning skills

Ability to work under deadline pressure, with the ability to collaborate with a multi-task team of writers, designers, and supervisors

The ability to manage multiple tasks at a time with attention to small details

Basic knowledge of CapCut or comparable video editing tools

Willingness to learn basic graphic design principles and skills to aid in the creation of social media content

The willingness to learn, master, and communicate the “voice” of Southeast

Preferred

Bachelor’s degree in Marketing, Communications, or related field OR relevant work experience in social media marketing.

Knowledge of content creation best practices

Basic working knowledge of Adobe Creative Cloud apps or Adobe Creative Cloud Express

Basic understanding of graphic design

FISCAL RESPONSIBILITY

Oversight of budget for Meta advertising

EXTENT OF PUBLIC CONTACT

Within the seminary: Regular contact with other staff, faculty, students, event attendees, etc.

Outside the seminary: Occasional need for contact with other members of the public at events, conferences, in the community, campus visitors or guests, etc.

PHYSICAL DEMANDS

Ability to stand for long periods of time (for example, at events where seating is not provided)

Ability to be on one’s feet for long periods of time while covering events or gathering social media organic content

WORKING CONDITIONS AND ENVIRONMENT

Attends certain campus events, which may be scheduled on the weekend or weeknights

During certain weeks there may be multiple major events requiring extra hours of work, including the SBC Annual Meeting and the bi-annual meeting of the Board of Trustees and Southeast Society

Shares a collaborative office environment with 3–4 other staff members

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