Digital Marketing Manager (Aesthetic Clinic)

About the Role
We are seeking a driven and creative Digital Marketing Manager to join our growing aesthetic clinic team. This role will be responsible for leading digital marketing initiatives, driving qualified patient leads, and strengthening brand presence across multiple digital platforms.

The ideal candidate is passionate about performance marketing, social media trends, and the beauty/aesthetic industry.

Key Responsibilities
Digital Marketing & Lead Generation

Develop and execute end-to-end digital marketing strategies to drive qualified leads and patient conversions

Manage and optimise campaigns across Meta, Google, TikTok, and XiaoHongShu

Monitor campaign performance and optimise ROI and conversion rates

Content & Social Media Management

Plan and manage social media content calendars across Instagram, TikTok, Facebook, and XiaoHongShu

Support content creation, branding campaigns, and audience engagement initiatives

Stay updated on social media trends and platform updates

Website & SEO Management

Manage website updates and content maintenance

Write and publish SEO and insights articles to improve online visibility

Reporting & Market Analysis

Analyse campaign performance and prepare marketing reports

Monitor market trends, competitors, and industry developments

Agency, KOL & Cross-Functional Coordination

Coordinate with agencies, media partners, and influencers/KOLs for campaigns and collaborations

Work closely with doctors, operations, and internal teams to ensure smooth campaign execution

Requirements

Minimum 1 year of relevant experience in digital marketing, preferably within aesthetic, beauty, or skincare industry

Hands-on experience with Meta Ads, TikTok Ads, social media marketing, and content management

Familiar with digital marketing strategies, lead generation, and campaign optimisation

Strong communication and coordination skills

Ability to work in a fast-paced environment and manage multiple projects

Experience working in competitor clinics is a plus

Why This Role?

Exposure to end-to-end digital marketing campaigns

Opportunity to grow within the aesthetic and beauty industry

Dynamic and collaborative working environment

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