Search Marketing Specialist

Paid Search Specialist

Narratent Digital Marketing is seeking a

Paid Search Specialist

to support a growing Chicago-based client with a primary focus on managing and optimizing paid search campaigns, and internal campaigns for its agency and studio brands.
This is a

part-time contractor role

ideal for someone with strong Google Ads experience who enjoys both execution and strategy. We’re looking for someone who can not only manage campaigns effectively, but also serve as a thought partner to our leadership team as we continue expanding our paid media capabilities.
We are specifically seeking someone based in the Chicago area who values relationship-building, communication, and long-term collaboration.
About Narratent

Narratent is a Chicago-based digital marketing agency and creative studio specializing in strategy, content, social media marketing, paid media, video production, branding, and web experiences. We help brands that are crossing into uncharted territory unlock the power of the internet and tell worthwhile stories
Role Overview

This role will require approximately

25–30 hours per month

with ongoing campaign oversight, optimization, reporting, and strategic collaboration. You’ll primarily oversee Google Ads campaigns focused on lead generation, local search visibility, conversion optimization, and campaign efficiency.
The ideal candidate has agency experience, strong analytical skills, and the ability to communicate strategy clearly to both technical and non-technical stakeholders.
Responsibilities

Conduct keyword research, audience research, and competitive analysis
Build, launch, monitor, and optimize Google Ads campaigns
Manage campaign structure including campaigns, ad groups, keywords, audiences, and targeting
Write and optimize ad copy for performance
Implement and monitor conversion tracking through Google Analytics, Google Tag Manager, and related platforms
Analyze campaign performance and recommend strategic optimizations
Conduct A/B testing on ad copy, landing pages, and campaign structures
Improve CPC, CTR, conversion rates, and overall campaign efficiency
Create weekly and monthly performance reports with actionable insights
Collaborate with internal creative, strategy, and web teams
Help educate and guide the team through paid search best practices and evolving platform trends
Qualifications

3+ years of hands-on Google Ads / Paid Search experience
Agency experience strongly preferred
Experience managing local and lead-generation campaigns
Strong understanding of Google Analytics 4 (GA4)
Experience with Google Tag Manager and conversion tracking setup
Ability to interpret campaign data and make strategic recommendations
Strong communication and organizational skills
Experience working independently while maintaining responsiveness and accountability
Based in Chicago or surrounding areas preferred
Preferred Experience

Experience with Meta Ads is a plus
Familiarity with Looker Studio or dashboard reporting tools
Experience supporting multi-location businesses
Experience collaborating with creative and web development teams
Understanding of CRO (conversion rate optimization) principles
Compensation

Hourly rate based on experience

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