Senior Global Brand Manager, Brand Operations - Luxury (Hybrid-Chicago)

Role Overview
Hyatt’s Luxury Global Brand Team seeks a Senior Global Brand Manager, Brand Operations – Luxury. The role focuses on translating brand strategy into execution, ensuring consistent, high‑quality delivery across Hyatt’s luxury portfolio worldwide.

Key Responsibilities

Translate brand strategy into clear, actionable tools and guidance.

Build and maintain the systems that support global brand consistency.

Serve as the primary point of contact for property teams.

Ensure brand standards, materials, and resources are practical, accessible, and consistently applied.

Partner with marketing to ensure creative output is brand‑right and execution‑ready.

Own the development, organization, and ongoing evolution of brand standards, OS&E guidelines, collateral, and tools.

Ensure all brand materials are current, centralized, and available in usable formats for global teams.

Establish clear systems for file management, toolkits, and brand resources.

Drive consistency in how brand information is structured, shared, and maintained.

Support hotel openings, transitions, and renovations, ensuring alignment with brand expectations.

Translate brand standards into clear, actionable direction for operators.

Build strong relationships with field teams by being responsive, solutions‑oriented, and collaborative.

Partner with QA and Operations to analyze audits and identify trends across the portfolio.

Translate findings into clear recommendations to improve standards and execution.

Help close the gap between brand intent and on‑property delivery.

Support initiatives that drive improvement in core brand and guest experience metrics.

Provide creative direction and feedback on brand assets across photography, video, digital, and property materials.

Ensure all creative output reflects luxury positioning, tone, and visual consistency.

Partner with internal teams and agencies to shape brand storytelling and content development.

Support the evolution of brand expression across all guest‑facing touchpoints.

Partner with Brand Marketing to ensure campaigns are aligned with brand standards and positioning.

Support development of launch kits, messaging frameworks, and content guidelines.

Contribute to campaign learnings and continuous improvement.

Support development and refinement of signature brand elements, including OS&E and guest touchpoints.

Ensure brand expression is consistent across in‑room, digital, and on‑property experiences.

Evolve how the brand is felt, not just seen, at the property level.

Success in This Role Means

Bring structure to complexity, enabling the brand to be easily understood and executed.

Serve as a trusted partner to hotel teams, providing clear, timely, and practical support.

Consistently deliver work that is both brand‑right and execution‑ready.

Balance creative instinct with operational discipline.

Proactively identify gaps and drive solutions without waiting for direction.

Earn the confidence of peers and leadership through clarity, follow‑through, and collaboration.

Qualifications
Experience Required

5+ years of experience in the same field, industry, or an equivalent business/function role.

Strong understanding of how brands are executed at the property level and across multiple touchpoints.

Highly organized with the ability to manage multiple priorities and stakeholders.

Brings a refined eye for creative quality and luxury standards.

Strong communicator who can translate complexity into clear, actionable direction.

Comfortable working across global, cross‑functional teams.

Experience Preferred

Bachelor’s degree preferred; Marketing, Business, or Communications a plus.

Salary and Compensation
The salary range for this position is $150,000 – $160,000. The role is also eligible for incentive awards, an annual bonus, and monthly or quarterly incentives. Final pay will be based on experience, skill level, and location, and will meet local minimum wage requirements.

Benefits

Annual allotment of free hotel stays at Hyatt hotels globally.

Flexible work schedule.

Wellbeing initiatives, including a complimentary Headspace subscription and a discount at the on‑site fitness center.

A global family assistance policy with paid time off following the birth or adoption of a child and financial assistance for adoption.

Paid Time Off, Medical, Dental, Vision, and 401(k) with company match.

The position responsibilities outlined above are not exhaustive. Additional duties may be required and/or assigned as necessary.

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