Social Media Content Manager, Freelance – O’ahu Based

Position Summary
Evins is seeking a highly creative and detail-oriented Social Media Content Manager to support hospitality clients based on O‘ahu. This part-time/contract role will be instrumental in shaping and executing social media strategies that bring elevated guest experiences and brand narratives to life across digital platforms. The ideal candidate blends strategic thinking with hands‑on content creation, has a strong visual eye and understands how to capture and communicate the nuances of luxury hospitality – from on‑property moments to destination-driven storytelling.

Key Responsibilities

Develop and manage monthly content calendars aligned with brand positioning, seasonal programming and campaign priorities

Capture and produce on-site photo and video content (including short‑form video/Reels) that reflects the guest experience, amenities and destination lifestyle

Write engaging, on‑brand captions and copy tailored to platform and audience

Execute real‑time content opportunities, including property activations, events and experiential moments

Partner closely with PR and client teams to ensure integrated storytelling across earned, owned and influencer channels

Manage social publishing, scheduling and community engagement, including timely responses and tone‑appropriate interactions

Monitor social trends and platform innovations to keep content fresh, relevant and culturally resonant

Track and analyze performance metrics, providing insights and recommendations to optimize engagement and growth

Coordinate influencer and creator content, including on‑property logistics and content approvals

Maintain consistency in brand voice, visual standards and elevated positioning

Qualifications

Must be based on O‘ahu, with flexibility to visit properties for content capture as needed

3‑5+ years of experience in social media management, preferably within hospitality, travel or lifestyle sectors

Proven experience with on‑site content capture and mobile‑first video creation

Strong writing, editing and storytelling skills with a refined sense of brand voice

Proficiency in social platforms and tools (Instagram, TikTok, Facebook, LinkedIn; Sprout, etc.)

Working knowledge of content creation tools (Canva, Adobe Creative Suite, CapCut or equivalent)

Ability to analyze performance data and translate insights into actionable strategy

Highly organized with experience managing multiple accounts and deadlines simultaneously

Preferred Attributes

Experience working with luxury or boutique hotels/resorts

Strong visual sensibility and understanding of hospitality-driven storytelling (food & beverage, rooms, experiences, destination)

Familiarity with Hawai‘i culture and the O‘ahu market

Comfortable capturing candid, in-the-moment content while maintaining a polished, brand‑appropriate aesthetic

Collaborative, proactive and solution‑oriented

Engagement Details

Part‑time / contract role (hours vary based on scope and property needs)

Hybrid / remote with regular on‑property presence on O‘ahu required

Competitive hourly / contract rate based on experience

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