B2B Marketing Strategist

We are seeking a dynamic and articulate communicator to join our product marketing team to support senior leadership and sales professionals ensuring that Securian Financial has a strong voice in the marketplace. This role requires a blend of creativity and analytical skills, with a focus on delivering clear and impactful messages across various channels. If you are passionate about top‑of‑funnel marketing strategy and have a proven ability to create compelling content that resonates with diverse audiences, we encourage you to apply for this exciting opportunity.

In this role you would:

Strategize, plan, and execute omni‑channel, multi‑tactic marketing campaigns to, or in support of, high‑value strategic and enrollment partners.

Develop and deliver compelling content strategy to drive earned media to grow category awareness, engagement, and consideration metrics aligned to the category, including:

Mature thought leadership strategy.

Drive proprietary research that solicits engagement.

Advance associate organic social media to build category awareness.

Maintain content‑rich owned channels like Securian.com, case studies, and email.

Partner with the business to execute compelling brand experiences at industry conferences.

Qualifications:

Outstanding organizational and planning skills.

Ability to work in a deadline‑driven environment of multiple projects and quick turn‑around requirements.

Strong communication (verbal and written) and presentation skills.

Ability to manage multiple projects.

Ability to understand internal and external audiences and communication channels.

Knowledge of basic design principles.

Requirements:

4‑year degree in corporate communications, marketing, public relations or related field or equivalent experience.

5+ years of experience in solutions/product marketing, corporate communications, financial communications preferred.

Excellent written and verbal communication skills with the ability to craft clear and concise messages for different audiences.

Ability to translate complex information into easily understandable language.

Exceptional skills managing internal clients.

Proficiency in Microsoft Suite (Word, PowerPoint, Excel, etc.).

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. This role requires you to live within a commutable distance (90 minutes) of our Home Office in St. Paul, MN. You’ll join us 2‑3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. When working in our offices at least two days per week isn’t feasible (vacations, illness, travel, etc.), an eight day per month standard is an option.

Physical Job Requirements:

Ability to utilize the keyboard, computer and/or mouse for up to 8 hours per day.

Ability to work at least 40 hours per week.

Ability to utilize the phone and/or virtual meeting platform for 1‑4 hours per day.

The estimated base pay range for this job is:
$69,500.00 - $129,000.00

Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.

Paid time off:

During your first year of hire, you receive a prorated bank of personal days and vacation time depending on your month of hire.

Leave programs: Securian’s flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.

Company‑funded pension plan and a 401(k) retirement plan:
Securian’s 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.

Health insurance:
From the first day of employment, associates and their eligible family members—including spouses, domestic partners and children—are eligible for medical, dental and vision coverage.

Volunteer time:
Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.

Associate Resource Groups:

Mental Wellness and Disability

Pride at Securian Financial

Securian Young Professionals Network

Securian Multicultural Network

Securian Women and Allies Network

Servicemember Associate Resource Group

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