Digital Marketing Manager at Curio Wellness Towson, MD

Digital Marketing Manager job at Curio Wellness. Towson, MD. $75,000.00 - $85,000.00

At Curio Wellness we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards.

Be bold. Be exceptional. Be well.
The Digital Marketing Manager will develop and execute comprehensive digital marketing strategies for the Curio Wellness brand and our retail dispensaries in Maryland and Missouri. This role will build brand awareness, engage consumers, convey our product narratives and drive traffic to our dispensary locations. The role oversees all CRM for the brand and our retail dispensaries and will develop strategies to leverage our audiences. The objective is to build and engage audiences, grow market share, drive traffic, and generate demand to achieve revenue goals. The manager will lead the optimization and growth of owned digital channels, including email, website, app, and collaborate with the Social Media Manager on organic social channels.

Key Responsibilities

Develop and implement digital marketing strategies aligned with brand positioning and business objectives

Manage all digital marketing channels, including website, email, SMS, and digital advertising

Create compelling content tailored to different platforms while ensuring compliance with state cannabis marketing regulations

Build customer acquisition activities to grow the addressable ecosystem

Oversee SEO/SEM strategies to improve website visibility and drive organic traffic

Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events

Build scalable processes for digital customer communications

Analyze campaign performance and provide actionable insights to optimize marketing efforts

Collaborate with the retail operations team and retail Marketing Managers to align marketing initiatives with local market needs

Manage relationships with marketing vendors, agencies, and technology partners

Manage and optimize presence on key cannabis platforms, Leafly, Weedmaps, and Jane

Stay informed about cannabis marketing regulations in the states where we operate

Develop and manage digital marketing budgets to maximize ROI

Map out email strategy and measure performance, making strategic recommendations for improved engagement

Develop and execute digital growth strategies such as display ads, targeted programmatic campaigns, and co‑marketing with third‑party dispensaries

Lead, develop, and execute original, channel‑specific content strategy across owned and paid media

Monitor digital media trends, tactics, and tools to provide recommendations that help maintain brand relevancy and industry leadership

Qualifications

5+ years experience as a Digital Marketing Manager in B2C cannabis, CPG or retail environments

Strong knowledge of CRM tools such as Alpine, Klavio or similar

Proven ability to develop strategic recommendations and present to leadership

Experience in targeting audiences and devising effective campaigns

Extreme ownership mindset, taking full responsibility for contributions and driving outcomes

Excellent understanding of the full digital marketing mix

Specific experience in email marketing strategies, evaluating and optimizing performance

Strong analytical skills paired with a creative mind

Data‑driven thinking and affinity for numbers

Outstanding communication skills

Ability to change priorities quickly and effectively

Flexible mindset and desire to jump in where needed

Deep knowledge of latest trends and digital marketing best practices

Cannabis industry experience strongly preferred

Education and Experience
Degree in marketing or a related field.

Must be 21 years old.

As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which includes providing a copy of your fingerprints in the required format and consenting to an FBI Background Check. The same applies for the State of Missouri.

Curio Wellness is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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