B2B Graphic Designer

Job Title: B2B Graphic Designer

Location:

Remote
Working Hours:

Eastern Standard Time (U.S. Hours)
Engagement:

Full-Time - Independant Contractor
About the Role

Pavago on belaf of their client is hiring a

B2B Graphic Designer

who understands how to create

high-performing static ad creatives for cold audiences .
This role is designed for a designer who can take

go-to-market messaging, campaign strategy, and ICP insights

and translate them into

visually compelling ad creatives that drive clicks and conversions.
You will work closely with marketing and growth teams to produce ad creatives used across

LinkedIn, Google Display, Meta, and other digital platforms .
The ideal candidate understands

B2B advertising psychology , can design for

performance , and enjoys testing creative variations to improve campaign results.
Key Responsibilities

Ad Creative Design

Design

high-converting static B2B ad creatives

for platforms such as

LinkedIn, Google Display, and Meta .
Translate

campaign briefs, messaging frameworks, and go-to-market strategies

into compelling visual concepts.
Produce

multiple ad variations

to support A/B testing across headlines, visuals, layouts, and CTAs.
Create assets in

multiple formats and dimensions

to meet the requirements of different ad platforms.
Maintain strong

brand consistency

while tailoring creatives for different audience segments.
Creative Strategy & Collaboration

Interpret

Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives

to inform creative direction.
Collaborate with marketing and growth teams to ensure creative assets align with

campaign performance goals .
Participate in campaign brainstorming and contribute

creative ideas for new ad concepts .
Review performance insights with the marketing team and iterate on creative designs based on results.
Creative Production & Workflow

Manage multiple ad creative projects while maintaining

high quality and meeting deadlines .
Build and maintain a

library of creative assets, templates, and brand materials .
Develop design

templates and repeatable frameworks

for scalable ad production.
Use

AI tools to accelerate ideation, concept development, and creative workflows .
Must Haves

3+ years of experience

creating B2B ad creatives for digital advertising campaigns.
A strong portfolio showcasing

static ad creatives for platforms like LinkedIn, Google Display, or Meta .
Expert proficiency with

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

and/or

Canva .
Ability to translate

marketing strategy and messaging into compelling visual designs .
Understanding of

B2B audience conversion principles , including messaging hierarchy, visual attention, and CTA placement.
Familiarity with

AI design tools

such as

Midjourney, Adobe Firefly, or ChatGPT

to support ideation and creative workflows.
Nice to Have

Experience working with

performance marketing or demand generation teams .
Familiarity with advertising performance metrics such as

CTR, CPC, and conversion rates .
Experience creating

motion graphics or animated ads .
Background in

SaaS, technology, or professional services marketing .
Experience using project management tools such as

ClickUp, Asana, or Notion .
Interview Process

Initial Screening (Pavago)
Brief discussion to review experience and portfolio.
Portfolio & Creative Review
Discussion focused on past B2B ad creative work and design approach.
Client Interview
Conversation with the hiring team focused on collaboration and campaign work.
Final Interview
Final alignment and expectations.

#J-18808-Ljbffr