Consumer Marketing Specialist

Location: Fort Wayne, IN

Level: Salaried

Division / Department: Marketing

Reporting to position: Consumer Marketing Supervisor

Travel: Approx. 15%

About the Role
The Consumer Marketing Specialist partners with store owners (members) to grow retail sales by developing and implementing consumer-focused marketing strategies that increase store traffic, top-line sales, and profitability. This role works closely with members, corporate teams, and vendor partners to create and distribute marketing materials across print, digital, ecommerce, and in-store channels.

This position requires the ability to recommend and sell data-driven marketing solutions that meet individual store needs and deliver measurable results.

Responsibilities

Serve as a marketing consultant to members and field staff, identifying opportunities to strengthen consumer marketing strategies.

Recommend, sell, and support marketing solutions customized to store objectives, including retention and acquisition approaches.

Work closely with cross-functional partners (Ecommerce, Print Production, Merchandising, Sales) to strengthen communication and alignment in support of members.

Maintain consistent communication with members of all sales volumes to promote participation in marketing programs. Increase adoption of marketing initiatives by demonstrating ROI and providing data-backed recommendations.

Manage special projects as assigned by the Consumer Marketing Supervisor.

Prioritize workload effectively and maintain a proactive, member-first approach.

Education and Experience

2+ years experience in consumer sales and/or customer service

Nice-to-Have Qualifications

Bachelor's degree in Sales, Marketing, Business, or related field; or equivalent related experience.

Additional training or certifications in sales, marketing, or customer engagement.

Familiarity with marketing channels such as print, digital, email, social media, websites, loyalty programs, and ecommerce.

Skills and Abilities

Ability to recommend and sell marketing solutions with confidence.

Strong communication skills, both written and verbal.

Organized with the ability to prioritize multiple tasks and meet deadlines.

Comfortable working independently to find solutions that meet member needs.

Strong relationship-building and collaboration skills across teams.

Servant-leadership mindset with a positive, professional attitude.

Basic understanding of retail or small business operations.

Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) and ability to quickly learn internal marketing platforms.

Benefits available to you

Full insurance benefits package including Medical, Dental, & Vision

Paid time off to foster work/life balance

Profit sharing

Bonus Pay opportunities

Retirement funding opportunities

Education reimbursement

Health club reimbursement

Career advancement opportunities

#J-18808-Ljbffr