Director of Sales and Marketing

Director of Sales and Marketing
Full Time | Fredericksburg, VA, US

Salary: $75,000.00 Annually

Now Hiring: Director of Sales & Marketing

Join our team at Morningside House of Spotsylvania, a warm and welcoming community dedicated to providing exceptional care and support to individuals with memory-related illnesses.

As Sales Director, you will play a vital role in promoting our unique approach to senior living and helping families make informed decisions about their loved ones' care. You will be responsible for generating leads, building relationships, and promoting our community's services and amenities. You will work closely with our admissions team to ensure a seamless transition for new residents and provide ongoing support to our existing residents and their families.

Responsibilities:

Generate leads through outreach, networking, and community events; conduct tours and presentations of our community, highlighting our unique approach to memory care and supporting services.

Develop and maintain relationships with referral sources such as healthcare professionals and social workers, collaborating with the admissions team to ensure a smooth transition for new residents.

Monitor and report on sales performance, identifying opportunities for improvement and growth.

Requirements:

Minimum of 2 years of experience in senior living sales or a related field.

Bachelor's degree in a related field.

Strong communication and interpersonal skills, with the ability to build rapport with potential residents and their families.

Proven sales and marketing skills, with the ability to meet and exceed sales targets.

Ability to work in a fast‑paced environment.

What We Offer:

Competitive pay.

Referral Bonus – $750 for full‑time employee referrals and $375 for part‑time referrals.

401K Match – company matches 50% of the first 4%. 100% vested after 6 years.

Paid Time Off.

Tuition Reimbursement.

Holiday Pay.

Medical, Dental, and Vision insurance.

Employer Paid Life and AD&D insurance.

Employee Exclusive Discount program by LifeMart.

Professional growth and development opportunities.

Employee Appreciation Events.

Essential Functions:

Direct all sales and marketing activities to meet and exceed budgeted occupancy goals at all times, schedule, organize and conduct tours with prospective residents of memory care.

Respond and follow up with all walk‑ins, phone‑ins, mail‑ins timely and appropriately.

Create, plan and implement events with Sales and Marketing Team and Program Director to bring in prospective residents, current leads and professionals such as seminars, speakers, themed events and family nights.

Develop and maintain good working relationship with residents, families and professional providers of care.

Maintain a working knowledge of all software programs.

Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.

Secure the required number of budgeted move‑ins and achieve net gains each month.

Treat each inquiry with value.

Work closely with the Executive Director and Regional Director of Sales and Marketing and Regional Director of Operations in development and implementation of the quarterly marketing plan.

Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.

Complete quarterly media planning with current vendor on a timely basis.

Keep Executive Director informed of all sales activities daily.

Maintain Lead Status Report of Move‑in and Move‑outs weekly.

Communicate any special needs of the incoming resident to the appropriate personnel.

Manage use of sales toolbox.

Assure every alternative is considered before closing a lead.

Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.

Understand the need of the senior and the aging process.

Maintain and work an active, meaningful waitlist.

Maintain confidentiality of all pertinent information.

Interact professionally and effectively with all levels of the organization, residents, family members, etc.

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