Freelance Copywriter

Role Overview
As a Copywriter on the Culinary team, you’ll bring the brand’s voice to life across campaigns, product launches, social, e-commerce, and retail touchpoints. Reporting to the Culinary Creative Director, you’ll partner closely with designers, art directors, producers, and marketers to translate product benefits into clear, appetizing storytelling—balancing inspiration (recipes and occasions) with education (how‑to and features) and conversion‑minded messaging. This is a role for a sharp writer who loves food, understands digital‑first creative, and can craft copy that performs across channels.

Responsibilities

Write and refine compelling copy for the brand across digital, social, e‑commerce, retail, and campaign deliverables—ensuring clarity, consistency, and a distinct brand voice.

Translate product features into customer‑relevant benefits and appetizing culinary narratives (recipes, techniques, occasions, and tips) that make the product feel easy and desirable.

Develop messaging frameworks, headlines, CTAs, and value propositions that scale across formats and help teams move faster (toolkits, launch messaging, content series).

Support brand consistency by applying voice/tone guidelines and collaborating on evolutions to the brand voice as needed.

Concept and write digital‑ and social‑first copy (short‑form video scripts, hooks, captions, supers, paid social variations, and content series) with a test‑and‑learn mindset.

Write conversion‑minded e‑commerce copy: PDP headlines, product descriptions, feature/benefit callouts, comparison copy, FAQs, and module copy tailored to retailer requirements.

Support integrated campaigns and launches with strong foundational copy—campaign platforms, key messages, taglines, and launch toolkits that scale across channels.

Collaborate with design and content teams to ensure copy is cohesive with visuals, on‑layout, and optimized for readability, accessibility, and platform specs.

Report to the Culinary Creative Director and collaborate with art direction/design, production, marketing, social, e‑commerce, and product partners to understand briefs, audiences, and channel requirements.

Participate in brainstorms and concepting; contribute ideas, naming, and messaging that strengthen creative platforms and content systems.

Incorporate feedback efficiently while protecting clarity and brand voice; ask smart questions and propose options when direction is ambiguous.

Process, Quality & Best Practices

Maintain high copy standards: grammar, accuracy, consistency, and tone—ensuring final copy is polished and production‑ready.

Support compliant messaging by partnering with internal stakeholders as needed (e.g., legal/brand/product) to ensure claims are accurate and substantiated.

Help build and maintain messaging documentation (voice/tone guidance, message houses, product messaging, glossaries) to improve speed and consistency.

Use performance insights and qualitative feedback to iterate copy and improve future work, especially for paid social and PDP content.

Client & Cross‑Functional Collaboration

Partner day‑to‑day with the Culinary Creative Director to deliver on‑brand, high‑performing copy across Culinary workstreams.

Collaborate cross‑functionally to align on priorities, timelines, and channel requirements; flag risks early and communicate progress clearly.

Help ensure a seamless end‑to‑end experience for audiences by keeping messaging consistent across touchpoints (social, e‑commerce, retail, and campaigns).

Skills and Experience We Would Like You to Have

4+ years of copywriting experience in‑house or at an agency, with a strong focus on consumer brands (culinary/food, kitchen appliances, or CPG preferred).

A portfolio that demonstrates range—campaign messaging, social‑first copy, short‑form video/scripts, and e‑commerce/PDP writing that drives clarity and conversion.

Excellent writing, editing, and proofreading skills with strong command of voice/tone and the ability to adapt across audiences and channels.

Fluency in digital and social best practices: hooks, CTAs, paid social iteration, platform constraints, and performance‑informed optimization.

Working knowledge of e‑commerce content standards (PDP modules, feature/benefit hierarchies, compliance considerations, and retailer specs including Amazon a plus).

Strong conceptual thinking: able to contribute ideas, naming, and messaging that sharpen creative direction and strengthen storytelling.

Highly organized and collaborative; able to manage multiple projects, track feedback, and deliver clean copy on deadline.

A genuine interest in cooking and food culture, with the ability to write credibly about recipes, techniques, and kitchen moments.

And we’d love you to… Have prior experience writing for culinary/food brands, kitchen appliances, or adjacent lifestyle categories—balancing appetite appeal with clear education and product truth.

Be confident writing across digital‑first tactics (paid social iterations, creator/chef partnership content, short‑form video scripts, recipe series) and e‑commerce experiences (PDP modules, FAQs, comparison copy) with a conversion‑minded point of view.

Plus (Additional Assets)

Experience writing SEO‑informed web copy (blogs, recipe content, landing pages) and/or email/CRM copy, with an understanding of how to balance brand voice and performance goals.

Familiarity with retailer and e‑commerce ecosystems (including Amazon) and the nuances of compliance‑aware product copy (claims, specs, and feature/benefit hierarchy).

Starting hourly between $65‑$75.

Equal Opportunity Employer
We are an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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