SEO Lead - Growth & Performance (WordPress Focus)

Role Overview
Otte Polo Group is looking for a high-performance SEO Lead who doesn’t just “optimize pages” — but builds, executes, measures, and scales SEO as a predictable revenue channel.

This role is for someone who has personally executed SEO strategies , understands what drives ROI, and can now lead a small team of SEO specialists while staying hands‑on when needed.

We want someone who can:

Diagnose why traffic or rankings are not converting

Identify what’s broken

Build a strategy to fix it

Execute or direct execution

Tie SEO activity directly to revenue outcomes

This is not a theoretical role. This is execution + leadership + ROI accountability.

What Success Looks Like

Organic traffic becomes a measurable acquisition channel

Rankings improve for high‑intent keywords

WordPress pages are technically optimized and conversion‑aligned

SEO becomes a predictable lead generator

We confidently increase investment because we see ROI

Key Responsibilities
Strategy & Leadership

Own the organic growth roadmap across all brands within Otte Polo Group

Lead and mentor SEO specialists, content writers, and technical support

Identify gaps in performance and build corrective action plans

Set KPIs tied to traffic, conversions, and revenue

Hands‑On Execution

Conduct technical SEO audits (site health, indexing, schema, performance)

Review and optimize WordPress pages (on‑page, structure, UX alignment)

Improve internal linking architecture

Optimize high‑intent service pages for conversions

Implement structured data and schema markup

Oversee backlink strategy and authority building

Performance & ROI Focus

Track rankings, traffic, conversion rates, and lead quality

Identify when something is not working and pivot quickly

Align SEO with paid media and partnerships for maximum impact

Present performance reports tied to revenue impact

3+ years executing SEO in a growth‑focused environment

Proven track record of scaling organic traffic with measurable ROI

Strong WordPress experience (page builders, plugins, technical structure)

Deep understanding of:

Technical SEO

On‑page optimization

Keyword intent strategy

Link‑building strategies

Conversion optimization alignment

Experience leading or mentoring SEO team members

Strong analytical skills (Google Analytics, GSC, Ahrefs/Semrush)

Ideal Profile

Data‑driven and obsessed with performance

Comfortable challenging what isn’t working

Has scaled SEO from scratch or revived underperforming channels

Understands business, not just rankings

Can operate strategically but execute tactically

Thinks in terms of investment vs return

Why This Role Matters
SEO is a core growth channel for Otte Polo Group.
We are ready to invest seriously — but only with someone who can prove and drive ROI.

If you’ve built SEO engines that generate predictable revenue and want ownership over scaling it further, this role is for you.

Real Ownership

Full ownership of the organic growth channel

Direct impact on revenue and strategic decisions

Ability to shape SEO across multiple brands

Budget & Resources

Access to premium SEO tools

Budget allocation for content, backlinks, and experimentation

Ability to propose and justify growth investments

Remote & Flexible

Fully remote role

Work with a fast‑moving, execution‑focused leadership team

LATAM‑friendly structure aligned with U.S. business hours

Career Growth

Opportunity to build and lead a larger SEO/growth team

Exposure to multi‑brand scaling strategy

Potential to evolve into Head of Growth or Growth Director

High‑Autonomy Culture

Low bureaucracy

Fast decision‑making

Direct communication with executive leadership

Results over micromanagement

Reporting directly to the President

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