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Social Media Manager

Shark Life Media, New York, NY, USA

Job type: Part Time


Company: Shark Life Media

Location: 100% Remote (EST hours)

Hours: Part-time, 15-20 hours/week to START (room to grow)

Reports to:
Alex (Head of Operations & Strategy)
Mia (Founder, CEO)

Who We Are
Shark Life Media is a marketing education company built for one audience: home service business owners. We’re talking HVAC techs, plumbers, electricians, and roofers who are incredible at their trade but have been burned by agencies that took their money and delivered nothing.

Our founder, Mia Shark, wrote the book on this (literally, it’s called “Just Make The Phone Ring”). Our team has helped generate over $63 million in revenue for home service businesses. We don’t do the marketing for them; we teach them how to do it themselves and provide them with the tools to make it happen.

We’re a small team. This means you won’t be a cog in a machine. You’ll have real ownership, real impact, and direct access to leadership.

What This Role Actually Looks Like
Daily

Post and schedule content across Facebook (Group, Personal, Page), Instagram, and YouTube

Respond to comments and DMs within 4 hours during working hours

Welcome new Facebook Group members with a personalized message

Monitor engagement and flag anything unusual to Alex

Growth hack

Weekly

Draft Facebook Group discussion posts following our weekly theme calendar

Write captions for Instagram Reels and carousels

Coordinate with our video editor (Everen) on upload schedules

Track key metrics and update our reporting tracker

Monthly

Build the content calendar using our templates and AI tools

Prepare batch filming briefs and topic lists for Mia

Compile a monthly performance summary

Must-Haves

1-2+ years managing social media for a business (not just personal accounts)

Strong written English; captions that sound human, not like AI on autopilot

Experience with Facebook (Groups, Pages, profiles), Instagram, and YouTube

Comfortable with scheduling tools (Meta Business Suite, Later, or similar)

Self-motivated; you don’t need someone checking on you every hour

Reliable internet and a quiet workspace

Available to overlap with US Eastern Time for 3-4 hours daily

Big Pluses

Experience with Asana, GoHighLevel, or Canva

Familiarity with home services, trades, or blue-collar industries

Experience working with AI writing tools (you’ll be using Claude)

What Makes This Different

Real SOPs and systems. We don’t hand you logins and say “figure it out”.

Direct access to Alex, not five layers of management.

AI tools (Claude) that make content creation faster. You’re not writing everything from scratch.

Starts part-time with a real path to full-time if you’re great.

We actually care about the people we serve. The work matters.

What This Role Is NOT

Not a “post and ghost” role. Engagement is half the job.

Not a graphic design role. Everen handles video and heavy design.

Not a strategy role (yet). You’ll execute the plan Alex and Mia set.

Compensation
We’ll discuss rates during the interview based on your experience. This is a contracted part-time position (15-20 hours/week) with a 30-day trial period. We pay reliably and on time, every time. We’ll NEVER ask you to pay for training, or to pay period – that’s our job.

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