Senior Marketing Manager

Senior Marketing Manager, DTC Performance - 120-140K
Remote

Company HQ in Denver, CO

Job Summary
Senior Manager, DTC Performance will lead the planning, execution, and optimization of paid media programs across digital channels that include paid social, paid search, affiliates and programmatic channels. DTC Performance Manager will scale customer acquisition for Company's wellness product business, manage a performance budget, and drive efficient CAC while increasing new customer revenue.

Key Responsibilities

Plan, launch, and optimize paid campaigns across social, search, affiliate, and programmatic channels to drive customer acquisition and revenue.

Monitor daily performance metrics, managing bids, budgets, and pacing to ensure channel efficiency and target KPIs.

Analyze campaign data and generate actionable insights to improve ROI, reduce CAC, and enhance overall performance.

Deliver weekly and monthly performance reports including CAC, ROAS, spend efficiency, and LTV by channel.

Develop audience strategies and run A/B tests to improve conversion rate, ROAS, and LTV.

Collaborate with internal stakeholders, including creative, analytics, influencer and retention teams, to align messaging and funnel strategies.

Optimize landing pages and funnel performance in collaboration with web and creative teams.

Partner with affiliate networks and display platforms to identify new opportunities and negotiate effective placements.

Key Qualifications & Skills
Required

Bachelor’s degree in Marketing, Business, Communications, or a related field.

3+ years of experience managing performance marketing campaigns across multiple digital channels.

Proficiency with paid social (Meta, TikTok), paid search (Google Ads), affiliate, and display platforms.

Strong analytical skills with hands‑on experience using data to optimize campaign performance.

Comfort with marketing attribution, GA4, and third‑party tools (e.g., Triple Whale, Northbeam).

Experience collaborating with creative teams and iterating on ad performance.

Familiarity with DTC e‑commerce KPIs and platforms.

Preferred

Experience using tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and affiliate networks (e.g., ShareASale, Impact).

Knowledge of feed management tools (e.g., Feedonomics, Channable) and experience integrating with e‑commerce platforms like Shopify.

Success Metrics / KPIs

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS) by channel

Conversion Rate (CVR)

Click‑Through Rate (CTR)

Number of New‑to‑Brand Customers

Budget adherence and pacing accuracy

Seniority level
Mid‑Senior level

Employment type
Full‑time

Job function
Marketing, Analyst, and Management

Industries
Personal Care Product Manufacturing and Retail Health and Personal Care Products

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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