Technical Product Manager (Ads / AI Growth) — TPdM
Role Overview
We are looking for a Technical Product Manager (TPM) to lead the development of AI-powered advertising and growth products.
You will sit at the intersection of AI systems, advertising platforms, and performance growth , translating complex ad-tech and data problems into scalable product and system solutions that directly impact revenue and marketing performance.
This role requires a strong combination of product thinking, technical depth, and understanding of digital advertising systems .
Key Responsibilities
1. AI Ads Product Strategy
Define the product strategy for AI-driven advertising systems, including:
AI-generated ad creatives (copy, image, video)
Automated campaign optimisation
Audience targeting and personalisation systems
Identify high-impact opportunities to improve core metrics such as ROAS, CAC, CTR, and conversion rate
Translate growth and marketing needs into structured product and system requirements
2. Ads System & Technical Design
Work closely with engineering teams on the design of core advertising systems, including:
Ad ranking and recommendation systems
Bidding and budget allocation mechanisms
Attribution and measurement models
Understand and define end-to-end data flows: User events → tracking → data pipelines → modeling → optimization loops
Evaluate trade-offs between performance, scalability, latency, and cost
3. AI-Driven Growth Products
Build and scale AI-powered advertising products, such as:
Automated creative generation systems (text/image/video)
Campaign optimization agents (budget, bidding, targeting)
Intelligent decision-making systems for ad performance improvement
Design feedback loops between model outputs and real-world advertising performance
4. Cross-functional Execution
Partner closely with engineering, data science, and growth teams to deliver high-impact products
Write PRDs, technical specifications, and define clear success metrics
Drive execution across multiple stakeholders in a fast-paced, iterative environment
5. Data & Experimentation
Design A/B testing frameworks to evaluate ad performance and product impact
Use data to guide product iteration and decision-making
Define and track key metrics such as ROAS, LTV, CAC, funnel conversion rates
Requirements
Must-have
3–7 years of experience in Product Management, Engineering, Data Science, or Ads/Growth-related roles
Strong understanding of digital advertising ecosystems (Meta Ads, Google Ads, TikTok Ads, etc.)
Solid technical background (Computer Science, Engineering, or equivalent hands‑on experience)
Ability to reason about systems, data pipelines, and/or ML models
Experience working closely with engineering teams on complex system-level products
Preferred
Experience in performance marketing, growth, or ad‑tech companies
Familiarity with:
Auction and bidding systems
Recommendation or ranking systems
Attribution models (last-click, multi-touch, incrementality)
Exposure to AI/ML systems (especially LLMs or generative AI)
Experience building 0→1 products in early‑stage or fast‑paced startup environments
Nice to Have
Experience building advertising automation or growth optimization tools
Strong intuition for marketing funnels (impression → click → conversion → retention → LTV)
Experience with generative AI systems for creative production
Background in quantitative fields (Computer Science, Math, Statistics, Economics)
What This Role Is Not
Not a purely marketing or growth operations role without technical depth
Not a Technical Program Manager focused only on execution and timelines
Not a pure engineering role without product ownership and decision‑making responsibility