S&T Global Media Lead

Overview

The Global GCC Media Lead is accountable for building, scaling, and leading PepsiCo's global media capability engine within the GCC model — transforming media into a technology led, data owned, AI-enabled growth driver for the enterprise.

This role unifies strategy, capability design, and scaled delivery and sits at the intersection of One Pep Media, Global Marketing Transformation, and GCC execution. The leader owns the end-to-end evolution of global media capabilities in GCC, spanning operating models, media activation, automation, governance, data ownership, and value realization.

The mandate is to scale modern Biddable Media Activation inhouse, Direct Campaign Activation & Global Media Governance to unlock productivity and quality, ensure full media data ownership, and deliver measurable business impact at global scale.

Responsibilities
1. Global Media Capability Strategy & Operating Model

Design and own the future state global GCC media operating model, spanning planning, activation, operations, governance, data, and technology

Define and govern the global media capability catalog delivered by GCC under a shared service model

Establish clear own vs. operate frameworks across GCC, markets, and agencies

Drive global consistency in media processes, standards, and ways of working across all sectors

Reduce duplication and inefficiency by standardizing delivery and scaling best practices globally

2. Scaled Media Activation & Operations Leadership

Lead global delivery of biddable media activation, spanning Biddable Media across all media formats

Oversee media operations excellence, including ad account ownership, execution governance, and quality standards

Ensure brand safety, viewability, fraud prevention, and compliance of internal activation campaigns through automated and real time governance

Partner with markets and agencies to deliver high quality, efficient media execution at scale

3. Direct Marketing & Consumer Activation Capabilities

Own the design, scaling, and governance of Direct Marketing and Consumer Activation capabilities within the GCC media model, enabling personalized, data driven consumer engagement across the marketing funnel.

Lead the development of direct consumer activation services, including first party data activation, audience targeting, and always on engagement programs in partnership with S&T and Consumer Data teams.

Scale automation enabled direct marketing execution, improving efficiency, relevance, and performance while maintaining compliance with data privacy and governance standards.

4. Global Media Governance & Execution Excellence

Own and scale the global media governance and operations framework for GCC delivered media, ensuring consistent, high quality execution across markets and channels.

Establish and enforce standards for media execution excellence, including brand safety, viewability, fraud prevention, platform compliance, and trading principles across internal and agency ecosystem via automated protocols and tools like Adfidence

Lead media operations at scale, including ad account ownership, platform operations, workflow standardization, and operating controls across biddable channels.

5. AI, Automation, Data & Technology Enablement

Identify and embed AI and automation across the media value chain (planning, activation, reporting, optimization)

Partner with Global Media, S&T, and Pep Labs to design and evolve the media tech and data architecture

Champion automated performance tracking, predictive optimization, and real-time decisioning

6. Media Productivity, ROI & Value Realization

Own global media productivity frameworks, KPIs, and measurement methodologies

Provide transparency and governance over global media investments and performance

Partner with Finance and One Pep Media to quantify value creation, validate savings, and support AOP commitments

Scale proven productivity levers globally, supporting ambitious enterprise value targets

7. Global Leadership, Influence & Ecosystem Partnership

Serve as a senior thought leader for media within PepsiCo, elevating the role of GCC Media internally and externally

Build strong partnerships with:

Global & Sector Marketing leaders

One Pep Media & Marketing Transformation

Agencies, publishers, and AdTech partners

Lead, coach, and develop a high performing global media organization (direct and matrix teams)

Foster a strong global GCC media community, anchored in learning, innovation, and excellence

Compensation and Benefits:

The expected compensation range for this position is between $157,200 - $312,000.

Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.

Bonus based on performance and eligibility target payout is 30% of annual salary paid out annually and an additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period.

Long term incentive equity may be awarded based on eligibility and performance.

Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.

In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Car allowance.

Qualifications
Media & Marketing Expertise

Deep, hands‑on expertise across global media channels, with strong emphasis on biddable and data driven media

Fluency in MarTech, AdTech, media measurement, and data ecosystems

Experience shaping enterprise media models, not just operating campaigns

Strategic & Systems Thinking

Ability to design future ready operating models, frameworks, and capability roadmaps

Comfort operating in ambiguity and leading complex global transformations

AI, Data & Technology Acumen

Strong understanding of how AI, automation, and data transform media performance and efficiency

Experience partnering with technology and analytics teams to scale modern media solutions

Leadership & Influence

Proven success leading large, global, matrixed organizations

Executive presence with ability to influence senior stakeholders across regions and functions

Commercial & Results Orientation

Strong grasp of ROI, productivity, and financial value creation/value realization models

Track record of delivering measurable business impact at scale

Global Mindset

Experience working across multiple geographies, cultures, and media maturity levels

Ability to balance global standards with local market needs

Experience:

Master's degree (MBA or equivalent) with focus on Marketing, Strategy, Digital Transformation, Analytics, or Technology preferred but not required.

15+ years of progressive experience in media, marketing, digital, data, or technology enabled marketing roles.

Significant experience across media planning, activation, operations, media technology, data, and measurement

Proven track record of scaling enterprise capabilities or leading large‑scale transformation initiatives

Experience influencing senior stakeholders (LG2 and above) across global and sector teams

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race,color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

#J-18808-Ljbffr