Sr Marketing Manager

Role Summary

We are seeking a Sr. Marketing Manager to lead and execute key demand generation programs that drive pipeline growth.

This role is responsible for translating marketing priorities into integrated programs that generate measurable pipeline and support revenue goals.

The position serves as a key execution partner to the VP of Marketing, ensuring demand generation initiatives are aligned, launched effectively, and delivering results.

This role works cross-functionally across marketing and sales to connect efforts and support consistent execution across programs.

Core Responsibilities

Own demand generation programs and pipeline contribution.

Own a defined set of demand generation programs that leverage campaigns, field marketing, and events (industry, partner, end-user) to drive pipeline and brand awareness.

Be accountable for program performance, including enhanced relationships, digital leverage, pipeline generated, conversion to opportunity, and overall effectiveness.

Develop program plans aligned to marketing priorities, target accounts, and sales objectives.

Support cross-functional program execution

Support execution of programs across campaigns, GTM programs, marketing operations, and content teams.

Ensure programs are integrated across channels and aligned to timelines and goals.

Identify and help resolve gaps, dependencies, and execution risks to keep programs on track.

Align with sales to drive pipeline outcomes

Partner with sales on target accounts, meeting goals, and follow-up strategies.

Ensure marketing programs support pipeline creation, account engagement, and deal progression.

Drive performance analysis and optimization

Partner with marketing operations to review program performance, including pipeline generated, meetings, and conversion metrics.

Analyze results and identify opportunities to improve program effectiveness.

Recommend adjustments to program mix, execution, and investment based on performance insights.

Additional Responsibilities (supporting / Collaborative)

Partner with the campaigns manager to align programs with campaign strategy, messaging, and channel execution.

Collaborate with the GTM programs manager to operationalize programs and ensure consistent execution.

Work with marketing operations to support tracking, attribution, and lead management processes.

Align with content and brand teams to ensure programs are supported with appropriate messaging and assets.

Contribute to planning and prioritization discussions with marketing leadership.

Required Qualifications

Bachelor’s degree in marketing, business, or a related field.

5–8 years of experience in B2B marketing with a focus on demand generation, field marketing, or integrated programs.

Experience owning and executing programs that contribute to pipeline and revenue outcomes.

Strong ability to work cross-functionally and drive alignment without direct authority, influence teams and thrive in matrix management organizations.

Experience working closely with sales teams.

Key Skills

Demand generation program ownership

Pipeline performance management

Cross-functional collaboration and coordination

Sales alignment

Data-driven decision making

Role ownership

Owns the performance of assigned demand generation programs and their contribution to pipeline and associated events and strategic partnerships.

Acts as a key execution partner to the vice president of marketing, ensuring priorities are translated into programs and supported through to delivery and results.

GDT IS AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sex, marital status, gender identity or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

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