Digital Marketing Manager

Forza is an industrial adhesives, sealants, and tapes manufacturer based in Council Bluffs, Iowa, currently in a high-growth phase. This role is central to accelerating that growth through scalable digital marketing systems, demand generation, and measurable pipeline contribution.

This is a hands‑on, performance‑driven B2B digital marketing role focused on building and scaling Forza’s digital growth engine. You will lead digital demand generation initiatives across email, LinkedIn, paid media, SEO, website optimization, marketing automation, and conversion funnels.

You will help architect the systems (tech stack), campaigns, analytics, and AI/automation capabilities necessary to significantly expand and scale Forza’s digital reach, improve conversion performance, and directly support aggressive sales growth objectives.

This is not a coordinator role. This role is for a builder, strategist, analyst, and executor who understands how to connect digital marketing activity directly to revenue outcomes.

What You’ll Own

Build and execute integrated B2B digital demand generation campaigns across email, LinkedIn, paid media, SEO, website, and retargeting activities and channels

Develop and optimize scalable lead generation and conversion funnel strategies and tactics for both broad market outreach and targeted niche account campaigns

Own digital campaign performance, optimization, and ROI tracking across all major channels

Manage email marketing strategy and tactics including campaign calendars, automation workflows, segmentation, nurture sequences, and performance reporting

Optimize LinkedIn growth initiatives including organic engagement, audience targeting, paid advertising, and lead conversion optimization

Improve website traffic, conversion rates, visitor identification, attribution tracking, and retargeting capabilities

Lead SEO strategy including technical SEO, content optimization, backlink growth, keyword development, domain authority improvement, and AI/LLM search optimization

Build reporting dashboards and analytics systems that translate digital performance into actionable business insights

Partner closely with Sales and Marketing leadership to improve marketing‑qualified lead (MQL) and sales‑qualified lead (SQL) generation

Help evaluate and implement a stronger tech stack including marketing automation, AI, and digital technology tools that improve scalability and efficiency

Support campaign asset development in collaboration with Creative and Product teams

Continuously test, optimize, and improve conversion performance across campaigns and digital touchpoints

What Success Looks Like

Significant growth in marketing‑qualified leads (MQLs) and sales‑qualified leads (SQLs)

Increased contribution to sales pipeline and revenue growth

Improved conversion rates across digital campaigns and lead funnels

Measurable increases in website traffic, engagement, and customer acquisition

Growth in LinkedIn audience engagement and lead generation performance

Improved SEO rankings, search visibility, and organic traffic

Strong reporting discipline with clear attribution, ROI tracking, and performance insights

Successful implementation of scalable digital marketing systems and automation processes

Increased marketing efficiency through optimization, AI tools, and automation

What We’re Looking For

Proven B2B digital marketing experience with strong demand generation and lead funnel expertise

Experience executing and optimizing multi-channel digital campaigns end‑to‑end

Strong understanding of conversion funnels, customer acquisition, attribution, and marketing analytics

Experience with SEO strategy, technical optimization, and content‑driven search growth

Experience managing email marketing systems, nurture campaigns, and marketing automation

Strong analytical mindset with the ability to translate data into strategic recommendations and business impact

Experience with paid digital advertising platforms including LinkedIn, Google Ads, and retargeting platforms

Understanding of AI tools and emerging AI/LLM search optimization opportunities

Strong writing and communication skills with the ability to create conversion‑focused messaging

Comfortable operating in a fast‑paced, growth‑focused environment with high ownership and accountability

Strong collaboration skills across Sales, Creative, Product, and Leadership teams

Core Skills & Competencies

Digital demand generation strategy

Full‑funnel campaign development and optimization

Marketing automation and CRM workflows

Email marketing and nurture strategy

LinkedIn organic and paid growth strategies

SEO, technical SEO, and AI/LLM search optimization

Website analytics and conversion optimization

Performance reporting, attribution, and dashboard development

Paid media campaign management and optimization

Marketing technology and AI tool proficiency

Strong project management and execution discipline

High attention to detail and organizational excellence

Data‑driven decision making and continuous optimization mindset

Qualifications

Bachelor’s degree or equivalent experience

3+ years of digital marketing or demand generation experience preferred

Experience with digital marketing platforms, analytics tools, CRM systems, and automation software

Experience with SEO tools and website analytics platforms

Experience with LinkedIn Ads, Google Ads, or other paid media platforms preferred

Experience building and optimizing conversion‑focused campaigns

Experience using AI tools in marketing workflows

B2B marketing experience preferred

Why This Role Matters
This role will help build and scale the digital growth engine that supports Forza’s next phase of expansion.

You won’t simply manage campaigns — you will help create the systems, automation, analytics, and demand generation capabilities that directly fuel pipeline growth, customer acquisition, and long‑term revenue scalability.

This role has the opportunity to make a visible and measurable impact on the future growth trajectory of the company.

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