Communications Specialist 1 - Digital Marketing & Communications Specialist

Job Description
Join our vibrant community at Alexandria Technical & Community College, a leading two year technical and community college dedicated to providing high-quality education and fostering student success. Our college is committed to innovation, inclusivity, and excellence in all we do. We are looking for an enthusiastic individual to help us enhance our digital presence and engage with our community.

This position exists to strategize, create and maintain ATCC's digital marketing and communications to support strategic initiatives and enhance the college's reputation locally, regionally, and nationally. The Digital Marketing & Communications Specialist is largely responsible for creating, implementing, and maintaining content for the college's website, social media, news releases, emails, and promotional campaigns across a variety of digital platforms. The college looks to this position to provide creative solutions to communication challenges and opportunities across all media. As a member of the Marketing and Communications Team, this position will work directly with campus and community leaders, local media, faculty, staff, and students from across the college. This position is a brand ambassador for the college and is expected to maintain positive working relationships with these varied groups. Technology proficiency and strong writing skills, including spelling, grammar, storytelling, and editing, are integral to this position.

This person will report directly to the Director of Marketing and Communications.

Responsibilities

Lead and manage the college's digital communications by creating engaging content, coordinating with departments, promoting the institution's brand, and handling media and audience interactions across channels.

Develop and execute targeted digital communication campaigns (email, text, CRM) using segmentation, personalization, and automation while ensuring compliance with data privacy and anti-spam regulations.

Maintain and enhance the college's website by updating content, improving user experience, and conducting regular audits for functionality, SEO, accessibility, and overall performance.

Plan, execute, and optimize paid digital marketing campaigns by targeting specific audiences and analyzing performance metrics to measure ROI and overall effectiveness.

Design branded digital graphics to support marketing initiatives and maintain visual consistency across the college's communications.

Perform additional duties as needed to support departmental operations and uphold the operation's reputation as a strong business partner.

Minimum Qualifications

Two years of professional work experience in marketing and communications. A bachelor's degree in marketing, communications, graphic design, or similar field can substitute for one year of experience; an associate degree can substitute for six months of experience.

Ability to lead marketing and communications-related projects.

Knowledge of business social media management, including skills in content creation, audience targeting, and responding to comments and messages.

Experience in creating graphics using Adobe Creative Cloud or comparable applications.

Preferred Qualifications

Experience with customer relationship management (CRM) systems.

Demonstrated experience in PR/media relations.

Skills in video recording and editing.

Ability to read and write HTML and CSS code.

Understanding of digital accessibility standards.

Salary Range
$26.43 to $38.55 per hour / $55,186 to $80,492 annually (2025-2026 Salary Guidelines)

Work Shift
Monday through Friday, 8:00 a.m. to 4:30 p.m.

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