Medicaid Territory Marketing Manager

Location: Kansas; Overland Park. This role requires associates to be in office 1-2 days per week, fostering collaboration and connectivity while providing flexibility to support productivity and work-life balance. Per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location will not be considered for employment, unless accommodation is granted as required by law.

The Medicaid Territory Marketing Manager is responsible for developing and executing community relations and sales/marketing strategies in large Medicaid Health Plans for assigned territories. Provides leadership and direction to field-based representatives.

How You Will Make An Impact

Trains and develops CR Reps for state regulatory requirements/deliverables.

Initiates and leads projects in response to organizational needs.

Develops presentations and outreach.

Develops and executes on marketing and community relations strategy to achieve Medicaid goals.

Assists in the development of reports providing productivity tracking and progress summaries of community relations and faith-based initiatives.

Works cross-functionally within the Health Plan to develop marketing campaigns/strategy.

Researches and evaluates competitive activity.

Supports and ensures strategy execution.

Minimum Qualifications

Requires a BA/BS degree and a minimum of 5 years of related experience, or any combination of education and experience that provides an equivalent background.

Preferred Skills, Capabilities and Experiences

Planning and leading community events/partnerships; building relationships with local organizations and stakeholders.

Experience driving member growth and expansion.

Experience developing and executing multi-channel campaigns; using data/analytics to increase engagement.

Experience in securing media coverage, managing press inquiries, and drafting press releases.

Experience working in Kansas with demonstrated knowledge of local audiences, competitive landscape, and regional marketing channels.

Experience with Kansas Medicaid managed care and Long-Term Services and Supports (LTSS), including familiarity with relevant stakeholders, referral pathways, member engagement, and regulatory requirements.

Equal Employment Opportunity Statement
Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

Prospective employees required to be screened under Florida law should review the education and awareness resources at HB531 | Florida Agency for Health Care Administration.

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