Senior Creative Strategist - Paid Social (Meta Ads)

Senior Creative Strategist – Paid Social (Meta Ads) | Remote

At Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram advertising campaigns.
This is not a traditional media buying role focused only on dashboards and optimization.
Your primary edge should come from your ability to:
develop winning ad concepts
create compelling hooks and messaging
write high-converting creative briefs
shape storytelling that drives conversions
scale campaigns through creative iteration
You will own campaigns from idea → creative strategy → launch → optimization → scale.
If you understand that strong performance marketing starts with creative strategy, this role is built for you.
Paid Social Campaign Management

Own and scale Facebook & Instagram ad campaigns across multiple accounts
Manage campaign performance from:
concepting
launch
optimization
scaling
Handle monthly ad budgets ranging from $10K–$250K+
Maintain accountability for CPL, CPA, ROAS, conversion performance
Creative Strategy (Primary Focus)

Develop original:
ad angles
hooks
messaging frameworks
campaign narratives
Write high-converting creative briefs for designers, video editors, UGC creators
Lead UGC strategy, including scripting, storytelling, video direction, performance-focused concepts
Contribute directly to ad ideation and creative execution
Continuously test and iterate new creative concepts
Performance Optimization

Analyze campaign performance daily
Identify winning creatives and scale them effectively
Optimize:
audiences
offers
creatives
messaging
Make data-driven decisions based on campaign insights
Creative + Data Feedback Loop

Use performance data to refine:
messaging
hooks
storytelling
positioning
Understand why creatives perform — not just what performs
Improve campaign efficiency through continuous creative testing
Collaboration & Ownership

Work closely with designers, editors, internal marketing teams
Align campaigns with revenue and growth goals
Operate independently with strong ownership over outcomes and performance
What Makes You a Strong Fit

You think creative-first, not dashboard-first
You understand the relationship between creative, offer, conversion
You know how to create ads that convert — not just launch campaigns
You are both analytical and creative
You thrive in fast-paced, performance-driven environments
You proactively bring fresh ideas and test aggressively
Requirements (Must-Have)

Experience

3+ years running Facebook & Instagram ads at a high level
Proven experience managing $10,000+/month ad spend, preferably significantly larger budgets
Experience handling multiple accounts simultaneously (5+ preferred)
Creative Strategy Experience

Strong hands-on involvement in ad concepting, creative strategy, messaging development, creative brief writing, storytelling for paid ads
Ability to create high-converting UGC concepts, static ad concepts, video ad narratives
Technical & Platform Skills

Strong command of Meta Ads Manager, Facebook Business Suite, Meta Pixel, conversion tracking, campaign optimization
Strong copywriting ability for hooks, CTAs, ad messaging
Important

Candidates who have only managed campaigns operationally without contributing directly to creative strategy, messaging, ad concepts, creative direction will not be a fit for this role.
What Separates Top Candidates

Strong portfolio of winning creatives: UGC, static ads, short-form video ads
Ability to clearly explain their contribution to creative performance
Deep understanding of creative psychology, conversion flows, offer positioning
Experience managing $50K–$250K+ monthly budgets
Experience with UGC workflows, creator coordination, video production processes
Daily use of AI tools such as ChatGPT, AI-assisted creative workflows
What a Typical Day Looks Like

Review Meta campaign performance and identify opportunities
Develop new ad concepts and messaging angles
Write creative briefs for designers and editors
Launch and test new creatives
Analyze CPL, CPA, CTR, and ROAS performance
Scale winning creatives and pause underperformers
Collaborate with internal teams on growth initiatives
In short: You drive paid social growth by combining strong creative strategy with performance-focused execution.
Key Metrics for Success (KPIs)

CPL, CPA, and ROAS improvements
Speed and quality of creative testing
Campaign scalability and performance consistency
Conversion performance across multiple accounts
Ability to consistently launch winning creatives
Revenue growth driven through paid social
Why This Role Stands Out

Creative-first performance marketing role
High ownership across strategy and execution
Direct impact on growth and revenue
Opportunity to shape messaging and creative direction at scale
Exposure to paid social, UGC systems, performance creative, growth marketing
Growth opportunities into Creative Director, Head of Paid Social, Growth Marketing leadership
Interview Process

Initial Phone Screen
Video Interview with Recruiter
Client Interview
Offer & Background Verification
If you understand how creative drives conversions, enjoy building winning ad concepts, thrive in paid social performance environments, want ownership over both strategy and outcomes, this is a strong opportunity to lead creative-driven growth across high-performing Meta campaigns.