Field Marketing Manager

Job Description
We are seeking a results-driven

Field Marketing Manager, North America

to plan and execute regional marketing programs that drive pipeline growth, accelerate revenue, and support product adoption across the North American market.

This role is responsible for translating global field marketing strategy into high-impact, localized field marketing programs aligned with North American sales priorities. You will work closely with regional sales leadership, SDRs, product marketing, and the wider marketing team to deliver integrated campaigns, events, and enablement that convert demand into pipeline.

This is a

hands-on role

focused on execution, optimization, and regional impact, reporting to the Director of Field Marketing. This is a full-time position, working in a hybrid model, and reporting to our Scottsdale office at least 3-4 days a week. The target compensation package for this role is between USD 95,000 and $105,000, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends.

Here are the core functions, responsibilities, and expectations for this role:

Own and execute the North America field marketing plan, aligned to regional sales targets and global marketing strategy.

Identify regional market opportunities, buyer personas, and vertical-specific requirements.

Collaborate with the Director of Field Marketing, Channel Marketing and ABM & Customer marketing team to support integrated, full-funnel programs.

Contribute insights from the field to improve campaign strategy, messaging, and execution.

Campaign Execution

Plan and execute integrated, multi-touch campaigns across events, webinars, email, digital, and partner channels.

Manage and deliver regional programs including:

Industry and partner events

Trade shows and exhibitions

VIP and customer events

Webinars and virtual programs

Email campaigns and nurture programs

Localize global campaigns and messaging to ensure relevance for North American audiences while maintaining brand consistency.

Partner with Product Marketing to ensure field programs leverage the right positioning, messaging, and content.

Partner closely with North America sales leadership, SDRs, and account and channel teams to drive pipeline creation and acceleration.

Align campaigns to sales priorities, target accounts, and quarterly revenue goals.

Provide sales with relevant tools, content, talking points, and insights to improve conversion throughout the funnel.

Maintain tight feedback loops with sales to continuously optimize programs and lead quality.

Performance Measurement & Optimization

Track and report on key performance metrics including:

Leads, MQLs, SQLs

Pipeline contribution and influenced revenue

Analyze campaign performance and ROI to inform optimization and future planning.

Ensure accurate campaign tracking and attribution in HubSpot and Salesforce in partnership with Marketing Operations.

Budget & Operations

Manage the North America field marketing budget, ensuring spend is aligned to impact and ROI.

Coordinate with Marketing Operations to ensure effective use of marketing automation, CRM, and reporting tools.

Apply best practices in campaign execution, process, and measurement.

Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

Qualifications
Education:

Bachelor’s degree in marketing or related field is strongly recommended.

Experience:

Minimum of 5+ years of experience in B2B marketing, with at least 3 years in a field marketing role.

Experience in the B2B SaaS industry or cybersecurity a strong plus.

A go-getter who thrives in a fast-paced environment.

Excellent communication and project management skills.

Ability to manage multiple priorities and meet hard deadlines.

Excellent attention to detail.

A modern marketeer who challenges the status quo.

Hands-on approach to work.

Highly motivated and dedicated.

Ideal Candidate Profiles, Talents, and Desired Qualifications:

Strong experience with marketing automation platforms (e.g. HubSpot) and CRM systems (e.g. Salesforce).

Excellent project management and organizational skills, with the ability to manage multiple programs simultaneously.

Strong collaboration skills and confidence working with sales and cross-functional stakeholders.

Data-driven mindset with the ability to analyze results and optimize campaigns.

Strong copywriting and messaging skills, including technical and B2B SaaS content.

High attention to detail and strong operational rigor.

A limited amount of travel may be required.

Additional Information
All your information will be kept confidential according to EEO guidelines.

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