SVP, Head of Marketing and Corporate Communications
Crain Communications is a leading media company with a diverse portfolio of trusted B2B media brands including Ad Age, Crain's New York Business, Automotive News, Modern Healthcare and Pensions & Investments. With a long‑standing commitment to delivering exceptional information and insights for business leaders, we connect professionals and decision makers across industries and communities.
Position Overview
Crain Communications is seeking an accomplished SVP, Head of Marketing & Corporate Communications to elevate our global brands and lead integrated marketing, communications, and reputation strategy across our portfolio.
This leader will partner with the Crain leadership team to strengthen market relationships and drive revenue growth through data‑driven marketing, creative storytelling, and strategic brand positioning. The ideal candidate is a proven C‑suite advisor and collaborative culture‑builder with experience leading high‑performing teams and driving transformation within industries disrupted by technology and changing customer needs.
Key Responsibilities
Strategic Leadership & Transformation
- Serve as a strategic advisor to the CEO, COO, and executive leadership, shaping Crain's narrative, reputation, and market presence.
- Partner across functions to support organizational transformation and brand modernization.
- Lead marketing and communications integration across brands to ensure a cohesive, global identity and unified storytelling framework.
- Define and execute an enterprise‑wide brand strategy, in partnership with the Chief Content Officer, to strengthen Crain's position as an authoritative and trusted leader in business media.
- Oversee brand marketing, digital campaigns, demand generation, and creative strategy to drive subscriber acquisition, retention, and revenue growth.
- Leverage insights and analytics to align marketing investments with business priorities and measure impact.
- Evolve go‑to‑market strategies for new sales products, events, and initiatives, ensuring cross‑channel excellence.
- Act as a senior relationship steward with top advertisers, agencies, and industry partners, reinforcing Crain's position as a premier destination for high‑quality business audiences.
- Shape Crain's advertiser engagement strategy in partnership with the Chief Commercial Officer, ensuring consistent storytelling, measurable impact, and long‑term partnership value.
- Drive the evolution of advertiser marketing programs, integrating content, events, and digital platforms to deliver innovative, insight‑led solutions for clients.
Corporate Communications & Media Relations
- Lead corporate and executive communications, reputation management, crisis response, and internal communications.
- Build and strengthen relationships with global media, analysts, and key industry stakeholders.
- Position Crain's leadership and content creators as thought leaders in business, media and policy conversations.
Qualifications
- 15+ years of experience in marketing, communications, and brand management – preferably within media or B2B information sectors; relevant experience in other B2B industries with premium brands is also suitable.
- At least 5 years of experience in a senior management role on an executive or senior leadership team.
- Proven success in driving brand transformation and audience growth for measurable business impact.
- Experience in internal and external communications; brand strategy; content marketing; and digital engagement.
- Deep understanding of reputation management, executive visibility, and stakeholder engagement.
- Strong experience managing teams and cross‑functional integration.
- Experience with events a plus.
- Recognized as a trusted strategic advisor and collaborative partner to C‑suite leaders and boards.
Pay Transparency Disclosure
The estimated salary range for this position is $250,000 to $300,000 plus bonus eligibility. The final salary offering will be based on experience, accomplishments and location. Crain also offers competitive benefits including retirement plan contributions and bonus opportunities based on individual and company performance.
About Crain Communications
Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
Crain Communications is an equal opportunity employer. We are committed to ensuring a diverse and inclusive workplace where all individuals have a fair chance to contribute and thrive.
#J-18808-Ljbffr