Dae, Inc. Director, Influencer Marketing Remote·Full time Apply for Director, Influencer Marketing
Director, Influencer Marketing | Remote, NYC location preferred
About Dae, Inc.
Dae is a clean and vegan hair care brand that was founded by Amber Fillerup in 2020. Inspiredby the restorative powers of the Arizona desert and its botanicals, each of the products is intentionally made to deliver a sensorial experience. Dae’s essentials are simple, effective and are beautifully designed to elevate any daily hair ritual.
Description
Role: Director, Influencer Marketing
Location: Remote, NYC location preferred
About dae:
At dae, we are a clean haircare brand that is rooted in scent sorial beauty and storytelling. Our name, dae, comes from the sun’s circadian rhythm, dawn, afternoon and evening. As the sun rises, shines and sets, the desert comes alive with dreamy aromas, textures and vibrant colors that inspire how our products look, smell and perform. We believe haircare should be as effortless, scent sorial and as beautiful as these daely moments.
Our team is small but mighty, made up of highly collaborative, creative individuals who value each other and work together to make our (big!) vision a reality. If you are a seasoned, highly strategic and solution-oriented operations professional with deep experience in the beauty industry and deep experience working with both Brick & Mortar Wholesale and eCommerce platforms… we would love to meet you!
The Opportunity:
We are looking for a Director of Influencer Marketing to build and scale dae’s influencer program into a best‑class engine for brand love and growth. This role is deeply relationship-driven but also highly strategic and data-driven‑focused on creating meaningful,long-term partnerships with creators while bringing the brand to life through thoughtful campaigns, events, and experiences.
You are someone who lives and breathes the creator world: a natural connector who builds trust easily, has a strong point of view on talent, and knows how to turn relationships into impactful brand moments. You’re just as comfortable hosting a creator at an event as you are managing campaign details and also understand how to use data and insights to guide decisions, prioritize investments, and measure impact.
What you’ll do:
Build and scale a multi-tiered influencer strategy across VIP, macro, mid-tier, micro, and emerging creators
Shape how dae shows up across influencer channels—from always‑on presence to key brand and retail moments
Develop ambassador and long‑term partnership programs that drive authentic, sustained brand love
Continuously evolve the program based on cultural trends, platform shifts, and brand priorities
Relationship & Talent Management
Serve as a primary point of contact for influencers, agents, and managers, building strong, trusted relationships
Leverage an existing network while proactively identifying and nurturing new, culturally relevant talent
Lead all outreach, negotiations, and partnership management with a focus on long-term value, in partnership with agencies as needed.
Create a best‑in‑class experience for creators working with dae, making the brand a favorite partner
Campaign Execution & Operations
Own end‑to‑end execution of influencer campaigns, including briefing, timelines, deliverables, and approvals
Manage day‑to‑day communication with creators and agencies to ensure seamless execution
Partner cross‑functionally with brand, social, PR, paid media and retail teams to bring integrated campaigns to life
Ensure a consistent, always‑on influencer presence across key platforms
Experiences & Community Building
Concept and execute influencer events, trips, and brand experiences that bring dae to life in a meaningful way
Oversee gifting and seeding strategies, including high‑impact mailers and surprise‑and‑delight moments
Build a sense of community among dae creators through ongoing engagement and relationship building
Identify opportunities for IRL connection that deepen brand affinity and loyalty
Insights & Optimization
Leverage performance insights & creator feedback to refine partnerships, improve campaign impact, inform strategy, and prioritize opportunities
Lead monthly and quarterly reporting for influencer program results, analyzing key learnings and providing recommendations for improvement
Establish clear KPIs across campaigns while balancing brand‑building and performance goals
Test and learn across tiers, formats, and platforms to continuously improve effectiveness
Team, Agency & Budget Management
Manage and mentor one direct report, fostering a strong, collaborative, relationship‑first team culture
Oversee external agencies and partners as needed
Own influencer budget, ensuring thoughtful allocation across talent, experiences, and campaigns
Identify tools and platforms to support scaling the program
Experience / Qualifications:
8–10 years of experience in influencer marketing, talent partnerships, or related roles (beauty brand experience highly preferred)
Proven ability to build and maintain strong relationships with influencers, agents, and managers
Hands‑on experience executing influencer campaigns and managing multiple workstreams simultaneously
Strong understanding of the influencer landscape and emerging creators
Comfortable using data and insights to inform decisions and measure success
Excellent negotiation, communication, and organizational skills
Entrepreneurial mindset with a passion for building within a fast‑growing brand
Ability to stand and walk for extended periods during store visits and events.
Ability to lift and carry products and event materials up to 40 pounds as needed.
Salary Range: $135,000 - $150,000 annual, based on experience
Medical, Dental, Vision insurance, health care & dependent care flex spending accounts
401k with company match
Pet Insurance
Paid Family Leave
Company wellness allowance
Generous amount of Company Holidays & PTO
dae provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right and ability to work in the US.
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In Summary: Dae, Inc. is looking for a Director of Influencer Marketing to build and scale dae’s influencer program into a best‑class engine for brand love and growth . Dae is a clean and vegan hair care brand that was founded by Amber Fillerup in 2020 . The role is deeply relationship-driven but also highly strategic and data-driven‑focused .
En Español:
Dae, Inc. Director, Influencer Marketing Remote·Full time Aplicate for Director, influencer marketing director, influencers marketing ➡️Remote, NYC location preferred About Dae, inc. Dae es una marca de cuidado del cabello limpia y vegana que fue fundada por Amber Fillerup en 2020. Inspirada por los poderes restaurativos del desierto de Arizona y sus botánicos, cada uno de los productos se hace intencionalmente para ofrecer una experiencia sensorial. Si usted es un profesional de operaciones experimentado, altamente estratégico y orientado a soluciones con profunda experiencia en la industria de la belleza y una gran experiencia trabajando tanto con las plataformas Brick & Mortar Wholesale como con el comercio electrónico... nos encantaría conocerlo! La oportunidad: buscamos un Director de Marketing Influencer para construir y ampliar los programas de influencers hasta convertirlos en un motor de primera clase para el amor por la marca y su crecimiento. Este papel está profundamente basado en relaciones pero también muy estratégicos y basados en datos enfocados en crear asociaciones significativas y duraderas con los creadores mientras que da vida a la marca a través de campañas, eventos y experiencias pensadas. Usted es alguien que vive y respira el mundo del creador: un conector natural que construye confianza fácilmente, tiene un fuerte punto de vista sobre talento y sabe cómo transformar las relaciones en momentos impactantes para la marca. Se sentirá tan cómodo al acoger a un creador en un evento, ya que está gestionando los detalles de la campaña y también entiende cómo utilizar datos e ideas para guiar decisiones, priorizar las inversiones y medir el impacto. Lo que hará: Construir y ampliar una estrategia multi-niveled influencer entre los creadores VIP, macro, mediano, micro y emergentes Formar cómo se presenta el programa de influenciadesde la presencia permanente hasta los momentos clave de la marca y del comercio minorista Desarrollar programas de afinidad y asociaciones a largo plazo que impulsen el amor por la marca auténtica y sostenida Evolucionar continuamente el programa basado en tendencias culturales, experiencias sobre plataformas y prioridades de marca Identificar relaciones y gestión de talentos Servir como punto de contacto primordial para los influencers, agentes y gerentes, crear vínculos estrechos, aprovechar las redes existentes mientras se desarrollan y promueven campañas con clientes potenciales Ejecutores de empresas más relevantes Concepción de oportunidades de interacción con las agencias sociales, mejorar sus competencias y la calidad de vida de negocio, aumentar la participación de los creativos de las marcas y ofrecer mejores perspectivas personalidades a través de las nuevas campañes de trabajo, así como establecer una relación social y compartir conocimientos personales a nivel de empresa, construir soluciones de mercado, mejorar la experiencia de marketing de negocios, mejorar su capacidad de funcionamiento social y hacer frente a las compañías públicas, mejorar el rendimiento y mejorar las necesidades de todos los resultados de cada día, fortalecer las actividades comerciales, mejorar las capacidades de comunicación y mejorar la rentabilidad de los esfuerzos de las agencia y la cadena de prensa, mejorar los medios de comunicación, y mejorar el desarrollo de manera efectiva y mantener un mayor eficacia, integrar las relaciones laboralizadas y la atención a nivel mundial, y mejorando las campaños de colaboración con los creadoras en todo lo que incluyense y mejorar sus servicios públicos Esta política se aplica a todos los términos y condiciones del empleo, incluidos el reclutamiento, la contratación, la colocación, la promoción, la terminación, el despido, el retiro, la transferencia, las licencias de ausencia, la compensación y la formación.