Social Media Specialist - Talent Development, Television & Radio

Location: GA-Atlanta - Hybrid

Job Title: Social Media Specialist - Talent Development, Television & Radio

Position Overview

We are seeking a strategic and creative Social Media Specialist to help our television news and radio talent reach and engage modern audiences in authentic, platform-native ways. This role will focus on coaching on-air talent and staff to create compelling vertical video content, strengthening personal brands, and optimizing news content for social platforms in ways that extend audience connection and support station growth.

This is a hands-on leadership role requiring deep platform expertise, editorial judgment, and the ability to translate broadcast storytelling into engaging, high-performing social experiences.

Essential Duties and Responsibilities

Talent Growth & Audience Engagement
Develops platform-specific strategies to help on-air talent expand reach, engagement, and audience growth across Facebook, TikTok, and Instagram
Identifies trends, audience behaviors, and emerging formats to help talent create timely, visible, and engaging content
Analyzes performance data and continuously refines content approaches based on insights and KPIs
Talent Content Creation & Optimization

Helps teams reimagine broadcast news content for digital consumption, especially short-form vertical video
Trains and coaches on-air talent to create content with compelling hooks, captions, and visuals that drive engagement
Supports consistent voice, tone, and editorial standards across talent and station social content
Talent Brand Development

Builds and implements strategies to grow the social presence and personal brands of on-air talent and station personalities
Collaborates with anchors, reporters, meteorologists, and radio personalities to develop authentic, platform-native content
Identifies opportunities for talent to connect with broader audiences and deepen audience loyalty
Essential Duties and Responsibilities (continued)

Training & Coaching

Trains newsroom and radio staff, with an emphasis on on-air talent, on best practices for social storytelling and vertical video creation
Provides ongoing coaching to help talent strengthen on-camera authenticity, delivery, and audience engagement
Leads workshops, offers 1:1 feedback, and creates resources to elevate overall social media fluency across teams
Talent Performance & Content Innovation

Tracks and reports on key performance metrics, including reach, engagement, and audience growth, to guide talent content development
Experiments with new formats, tools, and storytelling approaches to help talent stay ahead of platform trends
Collaborates with newsroom and radio leadership to support talent-driven social storytelling aligned with editorial priorities
What Success Looks Like:

Measurable growth in audience reach and engagement across platforms
Strong, recognizable personal brands for on-air talent
Consistent production of high-quality, scroll-stopping vertical video content from talent and teams
A newsroom culture that embraces talent-led, social-first storytelling and incorporates it into daily workflows.
This role is ideal for someone who understands the urgency of television and radio news, the time constraints of on-air talent, and the nuances of social media-and who is energized by helping talent connect with audiences in authentic, effective ways.

Minimum Qualifications

Minimum 5 years of experience in broadcast, digital content, or social media strategy
Proven track record of driving social media growth and high-performing content
Strong editorial judgment and understanding of news values, broadcast workflows, and storytelling
Experience creating and optimizing short-form vertical video content
Ability to analyze data and translate insights into actionable content and coaching strategies
Excellent communication and coaching skills, with experience training, mentoring, or developing on-air talent
Comfortable working in a fast-paced, deadline-driven newsroom environment
Deep expertise in Facebook, TikTok, and Instagram, including trends and best practices
Preferred Qualifications

Experience managing or coaching social accounts for media brands or public-facing personalities
Familiarity with social media analytics, monetization, and publishing tools
Background in video editing and mobile-first production workflows
Creative mindset with a strong understanding of audience engagement techniques

About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit

www.coxmediagroup.com

Req #: 2227 #LI-Onsite

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values - Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

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