Marketing Manager / Director - Brand & Strategic Communications - Sarasota FL

Marketing Manager / Director - Brand & Strategic Communications

Position Overview

Our client is seeking a highly organized, strategic, and resourceful Marketing Manager / Director to lead brand management, strategic partnerships, conference coordination, and organizational communications for a fast-growing company headquartered in Sarasota, Florida.

This is a newly created position designed to support the company's continued expansion and increasing national visibility within the transportation and logistics industry.

This role is not focused on digital advertising, online lead generation, or paid media campaigns. Instead, this individual will serve as the central point of coordination for brand presence, industry engagement, sponsorships, communications, and conference management.

The ideal candidate will be a proactive self-starter who thrives in a high-growth environment, operates well autonomously, and brings strong organizational discipline alongside strategic thinking.

Key Responsibilities
Manage and strengthen overall company brand positioning and visibility
Coordinate industry conferences, trade shows, sponsorships, and corporate events
Serve as a primary point of contact for key industry associations and partnerships, including:
Florida Trucking Association
Texas Trucking Association
American Trucking Associations
Truckload Carriers Association
Manage sponsorship deliverables, speaking engagements, conference logistics, and event coordination
Oversee external communications and ensure brand consistency across all channels
Coordinate internal and external messaging initiatives
Manage marketing-related budgets and vendor relationships
Collaborate closely with executive leadership on strategic brand initiatives and growth opportunities
Support organizational expansion through enhanced industry presence and partnership development
Identify opportunities to improve brand awareness and market engagement
Assist with ongoing content coordination and communications initiatives
Qualifications & Experience

Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field preferred
3-8+ years of experience in marketing, brand management, communications, event coordination, or related functions
Experience coordinating conferences, trade shows, sponsorships, or industry events strongly preferred
Strong project management and organizational skills
Exceptional communication and relationship-building abilities
Ability to work independently and manage multiple priorities simultaneously
Strategic mindset with strong attention to detail and execution
Experience with HubSpot or similar CRM/marketing platforms is a strong plus
Transportation, logistics, education, or association industry experience is beneficial but not required
Desired Traits

Resourceful and highly proactive
Curious, agile, and solutions-oriented
Strong work ethic and sense of ownership
Comfortable in a fast-paced, evolving environment
Able to think strategically while executing tactically
Passionate about helping build and grow a respected brand
Team-oriented with a positive and collaborative attitude
Position Details

Location: Sarasota, Florida (Onsite Required)
Travel: Approximately 15-20 travel days annually for conferences and industry events
Position Type: Full-Time

Growth Opportunity

This role offers significant long-term growth potential as the company continues to expand nationally. The right candidate will have the opportunity to help shape the future direction of the company's brand presence, partnerships, and strategic communications efforts.